Advertising

Four trade groups and advocacy organizations representing the major tech companies spent roughly $2 million on Facebook advertisements opposing tech-related antitrust bills since the start of 2022. That number, which comes courtesy of an analysis of Facebook’s ad archives by Politico, will likely only increase as legislation to rein in the power of the tech giants moves through the House and Senate. Ad buys from tech trade group NetChoice made up the bulk of that spending.

The California Emerging Technology Fund (CETF) shared the results of an advertising campaign that CETF developed and Los Angeles County (CA) joined as co-branded partner, resulting in outstanding growth in enrollments. CETF launched advertising in the first 3 weeks in December 2021, and saw Emergency Broadband Benefit sign-ups increase by 43 percent month over month.

AT&T largely lost an advertising dispute with Charter Communications, with a review panel recommending the operator change or discontinue claims its fiber service is better than cable. The case dates back to 2021, when Charter filed a complaint with the National Advertising Division (NAD) challenging assertions made in AT&T ads that it offers “up to 20x faster upload speeds” than cable and is “half the price.” Charter also disputed AT&T’s claims that fiber offers “better internet” than cable.

New America's Open Technology Institute (OTI) wants to nip in the bud any suggestion the Federal Communications Commission may be making that the congressionally mandated broadband nutrition label is voluntary. The FCC plans to vote at its January 27 open meeting on implementing the requirement in the Infrastructure Investment and Jobs Act that broadband internet access service providers be required to provide broadband service consumer labels that let consumers know what speed and quality of service they are getting at which price and with what fees attached.

Facebook CEO Mark Zuckerberg and Google chief executive Sundar Pichai personally approved a secret deal that gave the social network a leg up in the search giant’s online advertising auctions, attorneys for Texas and other states alleged in newly unsealed court filings.

The Interactive Advertising Bureau (IAB), a massive trade group that represents companies on all sides of the digital ads ecosystem, is about to get a whole lot more involved in tech policy discussions on Capitol Hill. IAB has tapped Lartease Tiffith, an Amazon public policy executive and former aide to Vice President Kamala Harris, to lead its policy shop. And Tiffith plans to make the group’s presence known.

Sen Elizabeth Warren (D-MA) sent a letter to United States Attorney General Merrick Garland and Gary Gensler, Chair of the US Securities and Exchange Commission (SEC), urging the Department of Justice (DOJ) and SEC to open criminal and civil investigations into Facebook to determine if the company or its executives violated US wire fraud and securities laws.

The Strategic Organizing Center (SOC) submitted a complaint to the Federal Trade Commission "alleging [Amazon] is unlawfully deceiving millions of consumers." According to the complaint, Amazon is doing so by "failing to 'clearly and conspicuously' disclose which of its search engine results are paid advertisements rather than 'organic' search results." SOC stated it has conducted an analysis of over 130,000 Amazon product search results and found that the company was "substantially or entirely out of compliance with all the FTC's specific guidelines for the visual identification of online

Newspapers all over the country have been quietly filing antitrust lawsuits against Google and Facebook for the past year, alleging the two firms monopolized the digital ad market for revenue that would otherwise go to local news. What started as a small-town effort to take a stand against Big Tech has turned into a national movement, with over 200 newspapers involved across dozens of states.

The lead committee in the European Parliament writing new tech rules passed measures that could impact major US and European tech companies. Lawmakers voted to approve measures in the draft Digital Markets Act that could mean: