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Amy Thomson
Microsoft to Spend $2.5 Billion a Year To Keep Pace in Race With Google
Submitted by Benton Foundation on July 25, 2008 - 7:04amLast updated: July 25, 2008 - 7:04am
Microsoft plans to spend at least $2.5 billion a year for the foreseeable future to compete with Google because the opportunity in online advertising is too big to ignore, Microsoft chief executive Steve Ballmer said yesterday.
Google, Yahoo Clients Defend Advertising Partnership
Submitted by Benton Foundation on June 22, 2008 - 3:08pmGoogle, owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo!: the very advertisers that critics say may be hurt by the deal.
