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Theresa Howard
Faster, higher, stronger — and digital
Submitted by Benton Foundation on August 8, 2008 - 7:12amLast updated: August 8, 2008 - 7:12am
Millions of Americans will watch the Olympics but never turn on a TV set. The Beijing Games will be the first Olympics in which a chunk of viewers — up to 5% — will watch their Olympic coverage via personal computers or mobile phones, estimates Dean DeBiase, CEO of TNS Media, which measures media outlets globally.
USA lags on cellphones' marketing potential
Submitted by Benton Foundation on June 19, 2008 - 9:51amDespite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA. That's in part because creating a mobile strategy and message remain a challenge.
