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Michael Learmonth
One-Way Media Lost the Election as Cable, Interactive Dominated
Submitted by Benton Foundation on November 10, 2008 - 9:03pmLast updated: November 10, 2008 - 9:03pm
Barack Obama's historic campaign for the presidency rode the wave of a sea change in the way that consumers access, personalize and share news and information. That transformation was happening with or without the election, but the campaign activated millions of young people already accustomed to consuming media in different ways.
Obama's Video Guru: How We Owned The YouTube Primary
Submitted by Benton Foundation on July 18, 2008 - 7:27amLast updated: July 18, 2008 - 7:27am
At the polls, the Democratic primary was a squeaker. Online, however, it wasn't close: Barack Obama dominated the discourse and steamrolled Hillary Clinton in every relevant metric, including the number of people watching Obama-related video online.
NBC To Take Over More Local Stations' Web Sites
Submitted by Benton Foundation on June 16, 2008 - 7:55amNBC is going to bring the Web operations of eight owned stations currently managed under contract by Internet Broadcasting back into NBC, where they will be managed by a group headed by Brian Buchwald, NBC SVP of Local Integrated Media.
