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Icahn's bid may force Yahoo back into Microsoft's arms
Submitted by Benton Foundation on May 16, 2008 - 7:06amCarl Icahn's audacious bid to overthrow Yahoo's board could bring Microsoft back to the bargaining table and revive the tech megamerger. On Thursday, the billionaire investor instigated a plan to expel Yahoo's board of directors for "irresponsible" and "unconscionable" acts that prompted Microsoft to drop a $47.5 billion bid to buy Yahoo.
CBS to Buy CNET for $1.8 Billion
Submitted by Benton Foundation on May 15, 2008 - 2:15pmLast updated: May 16, 2008 - 6:52am
Mass media company CBS will acquire new media, technology-focused, online news company CNet Networks for $1.8 billion. CNET owns such Internet entertainment, news and information sites as CNET, ZDNet and GameSpot.com.
Charter to Share Broadband Customers' Web Histories with Ad Networks
Submitted by Benton Foundation on May 13, 2008 - 7:05pmCharter Communications, one of the nation's largest ISPs, plans to track the web surfing habits of its customers in order to help third-party net advertising networks tailor ads to its subscribers in a pilot program set to begin in a month.
Who stole six million viewers?
Submitted by Benton Foundation on May 12, 2008 - 7:30amThis week, the television upfronts — in which the broadcast networks present their schedules to advertisers — will open with a mystery. Who stole six million viewers? That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the overnight Nielsen ratings.
Marketers Welcome Television’s Shift to a 52-Week Season
Submitted by Benton Foundation on May 12, 2008 - 7:29amAfter the writers' strike was settled in February, television broadcasters resolved to rethink how the coming upfront week would proceed. The networks are ordering far fewer pilots, test episodes of new series that are expensive to produce.
Quarterly Reports Make Sobering Reading
Submitted by Benton Foundation on May 12, 2008 - 7:26amWith economic hard times, broadcast groups are reporting disappointing first quarters almost across the board. And while there's still the expectation that the political ad bonanza will arrive later this year, broadcasters need to make good on their promises of new revenue streams if they hope to convince investors of their future.
Pappas Telecasting files for bankruptcy
Submitted by Benton Foundation on May 12, 2008 - 7:25amPappas Telecasting, a private broadcasting group, filed for bankruptcy protection, citing a range of troubles from weak advertising revenue to poor network ratings that led to its current state. The company said its advertising revenues were hurt by the "extraordinary downturn" in the housing market and higher energy costs.
Google addresses antitrust issue on Yahoo ad deal
Submitted by Benton Foundation on May 9, 2008 - 7:04amGoogle's top executives on Thursday gave a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo, advising observers to look at the overall ad market.
NAB asks President Bush to appear in a DTV PSA
Submitted by Benton Foundation on May 8, 2008 - 8:49amNational Association of Broadcasters President David Rehr sent a letter to the White House this week saying broadcasters could use some Administration help in getting the word out about the Feb. 17, 2009 date for the end of full-power analog signals.
TVB Study finds TV is America's Top Medium
Submitted by Benton Foundation on May 8, 2008 - 8:46amTelevision continues to dominate the media usage habits of Americans, topping the Internet, magazines, newspapers, and radio on a number of important measures, according to new results of a Nielsen Media Research survey commissioned by TVB.
