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Katy Bachman

NAB Turns to Gas Pumps for DTV Education

Submitted by Benton Foundation on November 20, 2008 - 8:52pm
Last updated: November 20, 2008 - 8:53pm

The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.

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Local TV Big Winner in Election Spend Sweepstakes

Submitted by Benton Foundation on November 10, 2008 - 8:30am
Last updated: November 10, 2008 - 8:30am
Recommendation:
4

Despite the record-breaking funds raised by President-elect Barack Obama, total political ad spending for the election will come in below expectations. According to preliminary estimates from Borrell Associates, overall spending will hit $2.16 billion with about $2.14 billion spent on traditional media, including TV, cable and radio -- and $16.6 million spent online.

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Nielsen: Obama-McCain Round Three Scores 38.3 HH Rating

Submitted by Benton Foundation on October 16, 2008 - 8:22pm
Last updated: October 17, 2008 - 7:07am
Recommendation:
2

The third and final presidential debate between contenders Senators John McCain (R-AZ) and Barack Obama (D-IL) had an overall household rating of 38.3 in Nielsen's 56 local meter markets. The audience for the Oct 15 debate was lower than the second debate (at 42.1) but higher than the first (at 34.7) on a Friday night in September.

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Obama Shot for Younger Demos, Clinton for Older on TV

Submitted by Benton Foundation on July 16, 2008 - 7:23am
Last updated: July 16, 2008 - 7:23am
Recommendation:
1

Democratic contenders played to their strengths in their TV media plans by targeting the far ends of the demographic spectrum.

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News Corp. Close to TV Stations Sale to Oak Hill

Submitted by Benton Foundation on November 16, 2007 - 11:24am
Last updated: May 12, 2008 - 12:43pm

Oak Hill Capital Partners, the private equity firm that purchased the New York Times TV stations to create Local TV LLC, apparently will buy nine Fox TV stations.

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