Katy Bachman

Clutter Causing TV Ads to Lack Effectiveness

Recommendation:
1

The bloom may be coming off the TV advertising rose. According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years.

Nielsen: 48 Million Tune In for Obama's State of the Union

Recommendation:
1.5
Location: Washington, DC, United States

More than 48 million people (48,009,595) tuned in to watch President Barack Obama's first State of the Union address Wednesday night (Jan. 27).

Sen Brown's Wife to Keep TV News Gig

Recommendation:
2

Gail Huff, wife of Senator-elect Scott Brown (R-MA), is staying put as a general assignment reporter for WCVB-TV, Hearst Television's ABC affiliate in Boston.

Air America Shuts Down

Recommendation:
2

Air America Media, the left-leaning radio network with a political mission, told its employees Thursday (Jan. 21) that it had filed for bankruptcy and will shut down operations by Monday.

Congress to Hold Hearings on Comcast-NBCU Deal

Recommendation:
3

Brian Robert, chairman and CEO of Comcast; and Jeff Zucker, president and CEO of NBC Universal, are scheduled to testify before the Senate Antitrust, Competition Policy and Consumer Rights Subcommittee chaired by Sen. Herb Kohl (D-WI) on February 4.

Congress Keeps Up Pressure on Arbitron

Recommendation:
2

Rep Edolphus "Ed" Towns (D-NY), Chairman of the House Oversight and Government Reform Committee, is keeping the pressure on Arbitron to address problems with its portable people meter rating system.

Political Ad Spend to Increase 11% in 2010

Recommendation:
2

Political advertising could hit $3.3 billion in 2010, an 11 percent increase over 2008.

Clear Channel Launches 'Localism' Initiative

Recommendation:
3

Under new ownership, radio giant Clear Channel has announced an expanded local community affairs policy for its stations including charitable partnerships, increased airing of public-service announcements, more local public-affairs programming in better dayparts, the creation of local advisory boards and 24/7 access to station management for local officials.

BIA: Radio Revenue Expected to Drop 7% This Year

Recommendation:
1

BIA Advisory Services, a subsidiary of BIA Financial Network, predicts radio industry revenue to drop 7 percent this year to $16.7 billion, the lowest total in more than five years.

NAB Turns to Gas Pumps for DTV Education

The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.

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