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Mike Shields
Nielsen Online: Kids Encounter Ads Less Than Adults
Submitted by Benton Foundation on October 28, 2008 - 8:29pmLast updated: October 28, 2008 - 8:30pm
Kids and teens encounter far less advertising than do adults as they surf the Web, according to a new report issued by Nielsen Online, perhaps bucking conventional wisdom that the younger, social networking and instant messaging-loving generation is constantly bombarded by banner ads.
Obama Outdueling McCain on Web
Submitted by Benton Foundation on September 4, 2008 - 7:47pmLast updated: September 4, 2008 - 7:47pm
In what has been an overall lackluster year to date for political advertising online, Sen. Barack Obama has outdone Sen. John McCain when it comes to generating exposure and traffic on the Internet - or at least through the first six months of the year, said comScore.
Nielsen: Barack Obama Owning Web
Submitted by Benton Foundation on July 7, 2008 - 7:47pmWhen it comes to the Web, Democratic presidential candidate Senator Barack Obama is drawing a much larger crowd and generating considerably more chatter, says a new report issued by Nielsen Online.
Interactive Advertising Bureau Introduces Online Video Ad Guidelines
Submitted by Benton Foundation on May 7, 2008 - 7:51amThe Interactive Advertising Bureau introduced a set of guidelines on Monday aimed at bringing more standards to online video advertising -- and ultimately to make the still burgeoning medium easier for advertisers to buy.
