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Brian Lowry
In TV Campaign, $300 million won't go far
Submitted by Benton Foundation on July 27, 2008 - 6:46pmLast updated: July 27, 2008 - 6:47pm
Even in these tough economic times, $300 million doesn't go as far as it used to. So if that's really the figure the Obama campaign fundraising machine generates, how should it best use it?
Dumber demographic rules TV, DC
Submitted by Benton Foundation on May 14, 2008 - 7:31amThe Presidential race's preoccupation with demographic-based voting has made the similarity between Hollywood and Washington (DC) even more striking. That's because the debate surrounding Barack Obama's campaign needing to dumb down the message and messenger to appease the masses has a longstanding precedent in television.
All the news that's fit to predict
Submitted by Benton Foundation on May 7, 2008 - 7:41amAs downsizing news outlets endeavor to "do more with less," one might think old-fashioned reporting and analysis would be enough to keep them occupied. But no, the prevailing trend extends beyond that into Carnac the Magnificent territory, prodding pundits to forecast what's to come. Welcome to the age of all the news that's fit to predict.
