Michael Scherer

Inside the Secret World of the Data Crunchers Who Helped Obama Win

Location:
Chicago, IL, United States
Recommendation:
2

Obama campaign manager Jim Messina promised a totally different, metric-driven kind of campaign in which politics was the goal but political instincts might not be the means. “We are going to measure every single thing in this campaign,” he said after taking the job. He hired an analytics department five times as large as that of the 2008 operation, with an official “chief scientist” for the Chicago headquarters named Rayid Ghani, who in a previous life crunched huge data sets to, among other things, maximize the efficiency of supermarket sales promotions.

Can They Win, One Tweet at a Time?

Location:
The White House, 1600 Pennsylvania Ave NW, Washington, DC, 20500, United States
Recommendation:
1

With the 2012 campaign approaching, David Plouffe is looking for every opportunity to sharpen Obama's edge.

White House Passing On The Latest Net Neutrality Debate

Recommendation:
3

President Barack Obama ran for president as a vocal supporter of "net neutrality," the principle that Internet providers should deliver all varieties of online content at equal speeds. But in response to a proposal by Google and Verizon to allow preferential content speeds over wireless and broadband, the Obama White House has decided to keep quiet.

Calling 'Em Out: The White House Takes on the Press

Recommendation:
3

There was never a single moment when White House staff decided the major media outlets were falling down on the job. There were instead several such moments.

A Willie Horton Hit on Obama?

Starting Tuesday, a group of conservative activists led by Floyd Brown, author of the famous Willie Horton ad used so effectively against Michael Dukakis in 1988, will begin a campaign to tar Obama as weak on crime and terrorism, a strategy that aims to upend Obama's relatively strong reputation among Republican voters.