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John Consoli
Nielsen Issues DTV Transition Plan to Clients
Submitted by Benton Foundation on April 30, 2008 - 8:03pmNielsen Media Research has issued to its clients a nine-page letter spelling out its plan for the transition to digital-only television broadcasting that goes into effect on Feb. 17, 2009, assuring that “most homes” in its audience ratings sample with TV sets not capable of receiving digital signals will take steps to ensure that they continue to receive TV signals after that date.
PTC Takes Issue With CW's 'Gossip'
Submitted by Benton Foundation on April 24, 2008 - 8:48amThe Parents Television Council is on the warpath again, this time taking issue with The CW network’s marketing campaign promoting its freshman drama Gossip Girl.
