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Paul Thomasch
Advertising groups issue dire slowdown warnings
Submitted by Benton Foundation on October 28, 2008 - 8:29pmLast updated: October 28, 2008 - 8:29pm
Three of the world's largest ad groups have issued dire warnings about an industry slowdown, as economic upheaval throws planned spending on advertising from TV commercials to Web searches into doubt.
Google to pay $125 million in online books settlement
Submitted by Benton Foundation on October 28, 2008 - 8:24pmLast updated: October 29, 2008 - 9:25am
Google has reached a legal settlement with authors and major publishers that paves the way for readers to search through millions of copyrighted books online, browse passages and purchase copies.
Media company deal chances few: Liberty's Malone
Submitted by Benton Foundation on September 28, 2008 - 8:03pmLast updated: September 28, 2008 - 8:04pm
Liberty Media Chairman John Malone on Friday said few opportunities exist to buy media companies right now, even with stock prices badly depressed across much of the industry. The media mogul and well-known dealmaker said one reason is the credit crunch, which has put the breaks on dealmaking.
Fox and CBS say TV advertising holding up
Submitted by Benton Foundation on September 17, 2008 - 9:08pmLast updated: September 17, 2008 - 9:10pm
Advertisers are moving forward with deals they signed last spring for billions of dollars in television commercial time, and remain willing to pay top dollar for additional spots, two top media executives said on Wednesday.
Television finds unlikely ally in troubled economy
Submitted by Benton Foundation on September 11, 2008 - 12:06amLast updated: September 11, 2008 - 12:07am
It's been a tough run for the television business, with all the buzz around new media and those killer devices that let audiences skip right through commercials. But fortunes may be turning for the TV industry, at least for the moment.
NBC Universal in pact for Google to sell its TV ads
Submitted by Benton Foundation on September 9, 2008 - 7:39amLast updated: September 9, 2008 - 7:39am
NBC Universal, a unit of General Electric Co, is teaming up with Google Inc on a multi-year partnership in which Google will act as a broker to sell TV advertising on some NBC cable channels.
NBC builds online audience even as TV ratings soar
Submitted by Benton Foundation on August 17, 2008 - 7:13pmLast updated: August 17, 2008 - 7:13pm
For NBC Universal, balancing TV and online coverage of the Beijing Olympic Games has been tricky. After paying $900 million for broadcast rights to this year's Summer Games, NBC Universal executives are determined to protect the television business by drawing viewers to NBC and cable networks like USA.
Libraries step into the age of iPod
Submitted by Benton Foundation on August 7, 2008 - 7:48pmLast updated: August 7, 2008 - 7:48pm
Hoping to draw back readers, libraries have vastly expanded their lists of digital books, music, and movies that can be downloaded by their patrons to a computer or MP3 player -- and it doesn't cost a cent.
As TV audiences skip ads, TiVo watches closely
Submitted by Benton Foundation on April 17, 2008 - 8:23pmTiVo Inc reshaped television by allowing viewers to skip right past commercials when they save their favorite shows on digital video recorders -- and made life far tougher for advertisers in the process.
