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Stuart Elliott
Media Outlets Losing Money From a Lack of Auto Ads
Submitted by Benton Foundation on August 11, 2008 - 7:26amLast updated: August 11, 2008 - 7:27am
The flight of advertising dollars to the Internet is one explanation for the pain felt by traditional media. Another culprit that is increasingly to blame is Detroit.
Marketers Welcome Television’s Shift to a 52-Week Season
Submitted by Benton Foundation on May 12, 2008 - 7:29amAfter the writers' strike was settled in February, television broadcasters resolved to rethink how the coming upfront week would proceed. The networks are ordering far fewer pilots, test episodes of new series that are expensive to produce.
Madison Ave. Charts Some Progress in Meeting Diversity Hiring Goals
Submitted by Benton Foundation on April 16, 2008 - 7:30amAn initial report card on efforts to diversify the long-homogeneous upper ranks of Madison Avenue shows some improvement, but much more left to be done. Fifteen ad agencies set two goals for themselves: one for hiring managers and one for hiring professionals like copywriters.
