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Michael Malone
Wilmington Opts for Second Soft Test
Submitted by Benton Foundation on August 28, 2008 - 11:21amLast updated: August 28, 2008 - 11:22am
As the September 8 date approaches for Wilmington (NC) broadcasters to shut off their analog signals, station managers there have decided to conduct a second pre-test to make sure the message is getting out to viewers.
Convention Coverage on a Budget
Submitted by Benton Foundation on August 17, 2008 - 7:19pmLast updated: August 17, 2008 - 7:20pm
Stations in Denver and Minneapolis are coming up with innovative ways to cover the political conventions on what are often limited budgets. Executives said it's both a banner time and a tough one to cover an event of this magnitude: On one hand, never before has there been such an array of media platforms on which to engage the audience.
Broadcasters: 20% of Revenue from Digital
Submitted by Benton Foundation on June 11, 2008 - 8:38amA trio of broadcast CEOs laid out ambitious digital strategies at the Deutsche Bank Media Conference here Tuesday, with retransmission-consent fees the focus of the game plan. Gray Television’s Robert Prather, LIN TV’s Vince Sadusky and Nexstar Broadcasting Group’s Perry Sook said collecting from cable, satellite and telco providers for the right to air their stations’ signals wasn't a question of if, but how much.
Saints Owner Grabs WVUE
Submitted by Benton Foundation on May 5, 2008 - 7:50pmEmmis Communications has agreed to sell WVUE New Orleans to Louisiana Media Company, whose principal owner is New Orleans Saints owner Tom Benson. The purchase price for the Fox affiliate is $41 million.
‘Very Uncomfortable Time’ for Stations
Submitted by Benton Foundation on April 14, 2008 - 7:45pmRadio-Television News Directors Association audience research and development senior vice president Steve Safran chastised RTNDA/National Association of Broadcasters attendees for being too comfortable in the midst of the digital revolution.
Study: Web Way Behind in Political Spending
Submitted by Benton Foundation on January 23, 2008 - 10:23amLast updated: August 7, 2008 - 10:55am
Online political spending will total $20 million in 2008, less than one-half of 1% of all political advertising.
