Marisa Guthrie

Covering Haiti, At a Cost

Days after the devastating earthquake in Haiti, the meter is still running for news organizations that have flooded the region with personnel.

Roberts Says Hulu, TV Everywhere Are Complementary

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The Comcast/NBC Universal deal has broad implications in both company's ongoing initiatives in the areas of authentication, addressable advertising and interactive television.

News Orgs Turn to Indie Sites To Fill In Coverage Gaps

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News organizations with shrinking budgets are forming an increasingly symbiotic relationship with a new wave of independent online news sites—many of them staffed by pink-slipped print reporters.

Rating President Obama's Media Campaign

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President Obama's mini media blitz in support of the stimulus package "seemed to invigorate him and give him some compelling 'real people' to talk about," wrote ABC News' senior White House correspondent Jake Tapper.

Obama's Inauguration Watched By 29.2% Of Households In Top 56 Markets

The combined overall household rating -- including 14 broadcast and cable networks from 10 am to 5 pm and on CNBC and ESPN from 11:30 am to 1 pm -- for the inauguration of President Barack Obama in Nielsen's top 56 metered markets was 29.2%.

Almost 39M Tune In for McCain Speech

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Sen John McCain's (R-AZ) acceptance speech on the final night of the Republican National Convention Thursday was seen by 38.9 million viewers across the broadcast and cable networks, according to Nielsen Media Research.

News Execs Fire Back at GOP Media Attacks

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After several primetime speakers at this week's Republican National Convention unleashed a barrage of attacks on the news media for their coverage of vice-presidential nominee Alaska Gov. Sarah Palin, network news executives defended their coverage and dismissed the charges as a stale political strategy meant to distract viewers from legitimate election issues.

37.2M Tune In to Palin's Speech

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Over 32 million people watched Alaska Gov Sarah Palin accept the nomination of the Republican party to be Vice President. That was just over 1 million short of the 38.3 million who tuned in to watch Sen.

Convention vs. Storm Coverage

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With Hurricane Gustav bearing down on the Gulf Coast, news divisions with considerable personnel and resources earmarked for the Republican National Convention in St. Paul (MN) have mobilized for what could be the biggest storm since Hurricane Katrina ravaged New Orleans.

McCain Learning to "Love" Web

The McCain campaign's web ad, "Obama Love," released last week has already been viewed over 259,000 times.

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