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USAToday
Ad spending forecast to shift more to direct marketing
Submitted by Benton Foundation on August 5, 2008 - 7:10amLast updated: August 5, 2008 - 7:11am
Consumers will foot more of the bill for the media they want over the next five years as advertisers shift their spending from traditional media to direct marketing, according to the latest edition of private-equity firm Veronis Suhler Stevenson's Communications Industry Forecast.
AT&T's goal is to stay ahead of tech curve
Submitted by Benton Foundation on August 1, 2008 - 7:20amLast updated: August 1, 2008 - 7:21am
AT&T's goal: "More bandwidth in more places."
Don't wait to buy TV signal converter box
Submitted by Benton Foundation on July 31, 2008 - 7:16amLast updated: July 31, 2008 - 7:17am
The digital-to-analog converter boxes some people will need to continue watching older TVs could be in short supply by February 2009. Manufacturers and retailers don't make large margins on the boxes and don't want to be stuck with excess inventory on Feb.
Obama's ad campaign extends to more states
Submitted by Benton Foundation on July 30, 2008 - 8:12amLast updated: July 30, 2008 - 8:12am
More Americans will see presidential campaign ads before Election Day because of Democrat Barack Obama's deep pockets and his quest to expand the number of competitive states in his race against Republican John McCain.
Debating the Shield Law
Submitted by Benton Foundation on July 28, 2008 - 7:23amLast updated: July 28, 2008 - 7:24am
Both the USA Today and the LA Times printed commentary on the pending federal shield law for journalists called the Free Flow of Information Act. The USAT actually has two dueling banjos -- one calls on Senate majority Leader Harry Rid (D-NV) to bring the measure up for a vote quickly.
Diversity in news media could falter
Submitted by Benton Foundation on July 25, 2008 - 7:02amLast updated: July 25, 2008 - 7:03am
With minority journalists meeting this week in one of the world's largest conventions of journalists, leaders warned that as the economy sputters and media companies slash jobs, diversity in US newsrooms is likely to suffer.
Just having TV on can distract kids
Submitted by Benton Foundation on July 15, 2008 - 7:24amLast updated: July 15, 2008 - 7:24am
Pediatricians have long said children younger than 2 shouldn't watch any television. But in new findings from a small-scale study, researchers say that even having a TV on in the background could be "an environmental hazard" for children.
Women break to front of tech
Submitted by Benton Foundation on July 11, 2008 - 6:43amLast updated: July 11, 2008 - 7:30am
Estimates of the number of female CEOs at high-profile tech companies are hard to come by, but they easily outnumber women CEOs on the Fortune 500 list. Fueling the growing ranks of C-level executives are more engineering and computer science graduates.
Five cities test high-tech 911 system
Submitted by Benton Foundation on July 9, 2008 - 7:14amFive cities across the USA are testing a new national 911 system that would allow communications with police and other emergency personnel by text message and take advantage of the latest technology to pinpoint accident scenes.
Election-year spying deal is flawed, overly broad
Submitted by Benton Foundation on June 25, 2008 - 7:46amThe skids are greased. President Bush and the candidates who want his job, Democrat Barack Obama and Republican John McCain, are all on board. As early as today, the Senate will begin voting on new rules governing how spy agencies intercept phone calls and e-mails between suspected terrorists overseas and people in the USA.
