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Ira Teinowitz
Obama Asks NBC to Draw Up Olympics Ad Packages
Submitted by Benton Foundation on June 22, 2008 - 3:12pmSen Barack Obama (D-IL) has asked NBC Universal about Olympics advertising. It is not only a sign that the Obama campaign is confident it will continue its steller fundraising, but a signal that a widening field of battle ground states has the candidate contemplating national advertising buys.
McCain Launches National Ad Offensive
Submitted by Benton Foundation on June 12, 2008 - 8:03amJohn McCain’s campaign says it is buying the first post-primary TV advertisements of the presidential election, making the buy on cable networks including Fox News Channel, CNN and Lifetime. The campaign will use the time to give national airing to a biographical message the campaign released last week in some key battleground states.
DirecTV’s Digital Transition Ads May Be Confusing Viewers
Submitted by Benton Foundation on June 9, 2008 - 6:51amAdd one more point of confusion to the digital TV transition. Satellite broadcaster DirecTV is airing misleading public service messages telling subscribers they don't need to do anything in advance of the country’s Feb.
Broadcasters Fight Localism Rules
Submitted by Benton Foundation on June 2, 2008 - 7:20amBroadcasters and their supporters are reacting with fierce opposition to two Federal Communications Commission moves designed to make stations more accountable on airing local programming. In comments and letters filed with the FCC, the broadcasters suggest the agency went too far last year in first requiring stations to immediately provide more details on their local programming and then proposing a series of additional steps to give the local community a bigger role in license renewals.
Stations’ Political Ad Bounty Isn't Over Yet
Submitted by Benton Foundation on May 29, 2008 - 8:26pmPolitical spending on the 2008 presidential race could top $800 million, up from $650 million in 2004.
FCC Sets Wilmington (NC) as Digital-Switch Test Market
Submitted by Benton Foundation on May 8, 2008 - 8:53amFederal Communications Commission Chairman Kevin Martin is set to announce Thursday that it will run a test of the switch to digital broadcasting signals in Wilmington (NC), the smallest TV market in the Tarheel state.
Congressmen Urge Probe of Defense Dept.’s Influence on Military Analysts
Submitted by Benton Foundation on May 5, 2008 - 7:34amRep Rosa Delauro (D-CT) and 40 other Members of Congress are calling on the Pentagon’s Inspector General to probe whether the Department of Defense went too far in trying to sway the opinions of military analysts on network and cable TV shows in behalf of the Iraq war in ways that may have been illegal.
Stations Profiting From Indecision
Submitted by Benton Foundation on April 29, 2008 - 7:47amTelevision stations in Indiana and North Carolina may receive an advertising windfall of more than $8 million in campaign spots as the Democratic presidential nomination race drags out longer than expected.
Ownership Fight Heats Up
Submitted by Benton Foundation on April 29, 2008 - 7:47amThe odds may be long against Congress overturning new Federal Communications Commission rules that make it easier for newspapers and TV stations in a market to buy each other, but the broadcasting and newspaper industries are concerned enough to attempt to forestall such action.
Clinton Earns Points for Pennsylvania Tactics
Submitted by Benton Foundation on April 26, 2008 - 3:56pmSen. Hillary Clinton (D-NY) may have been outspent, but she wasn't outgunned, according to some Pennsylvania advertising executives. While many said that separating advertising impact from other factors (such as debate performance and the "bitter" controversy) is impossible, they gave credit to Sen Clinton for doing a better job at targeting and using the resources she did have and ultimately rendering Sen.
