Create your Benton.org account today. Registration is quick and easy. Creating an account gives you access to special features, click to learn more.
TVWeek
Republican Convention Draws 21.5 Mil Viewers on Six Networks
Submitted by Benton Foundation on September 3, 2008 - 8:37pmLast updated: September 3, 2008 - 8:38pm
An estimated 21.5 million people watched the second night of the Republican National Convention in St. Paul, Minn. on six television networks, according to preliminary local data from Nielsen Media Research.
McCain Resumes Ads With Palin Defense
Submitted by Benton Foundation on September 3, 2008 - 8:36pmLast updated: September 3, 2008 - 8:37pm
After suspending its advertising during Hurricane Gustav, Sen John McCain's campaign is returning to the air to address Hurricane Palin. The ads defend the choice of Alaska Governor Sarah Palin (R) for Vice President on the Republican ticket.
Democratic Convention Signals TV Battles to Come
Submitted by Benton Foundation on September 2, 2008 - 2:26pmLast updated: September 2, 2008 - 2:27pm
The pitch and tone at the Democratic National Convention signals that the final two months of the campaign are going to be hard fought, with more TV advertising in more states than ever before.
Election Presents Challenge to Fall's New Syndicated Series
Submitted by Benton Foundation on September 1, 2008 - 5:22pmLast updated: September 1, 2008 - 5:22pm
On the eve of the 2008-09 television syndication season, distributors are facing the prospect of a heated election that's likely to wilt initial ratings for daytime shows. Election season typically produces not only bolstered ratings for cable and broadcast news coverage, but fewer opportunities to place promotional spots for the new syndicated shows, as commercial time instead goes toward revenue-generating political ads.
Election Presents Challenge to Fall's New Syndicated Series
Submitted by Benton Foundation on September 1, 2008 - 5:21pmLast updated: September 1, 2008 - 5:21pm
On the eve of the 2008-09 television syndication season, distributors are facing the prospect of a heated election that's likely to wilt initial ratings for daytime shows. Election season typically produces not only bolstered ratings for cable and broadcast news coverage, but fewer opportunities to place promotional spots for the new syndicated shows, as commercial time instead goes toward revenue-generating political ads.
Plank of Democratic Platform Turns Spotlight on Media Ownership, Privacy, Net Neutrality
Submitted by Benton Foundation on August 18, 2008 - 7:27amLast updated: August 18, 2008 - 7:28am
The Democratic Party's decision to include media ownership, TV programming and heightened privacy protections in its platform could increase the probability those issues will show up on the congressional and regulatory radar screen next year, some political observers and media association executives say.
Harry & Louise Return, This Time Advocating for Healthcare Legislation
Submitted by Benton Foundation on August 17, 2008 - 7:20pmLast updated: August 17, 2008 - 7:21pm
Fourteen years after health insurance providers created Harry and Louise to question why the government should be getting involved in healthcare, in spots aimed at defeating First Lady Hillary Clinton's effort to remake healthcare, the couple is being re-enlisted for a new set of healthcare-related ads.
Wilmington Preps for Aug 19 Digital 'Soft Test'
Submitted by Benton Foundation on August 14, 2008 - 8:25pmLast updated: August 14, 2008 - 8:26pm
Four commercial stations in Wilmington (NC), site of the earliest complete switch to digital signals, will turn off their analog signals for one minute starting at 7:30 p.m. August 19.
Late-Night Informercial for Obama
Submitted by Benton Foundation on August 12, 2008 - 8:49pmLast updated: August 12, 2008 - 8:49pm
First Barack Obama's campaign made political and broadcast history by buying $5 million of advertising in NBC Universal's Olympics programming. Now it's marking another political first, running the first infomercial of the 2008 presidential campaign.
Political Spots Now a Bargain
Submitted by Benton Foundation on August 11, 2008 - 8:04pmLast updated: August 11, 2008 - 8:04pm
In the annals of political advertising, the unthinkable is happening: TV spots are getting cheaper as the November election approaches. Faced with a recession as well as advertising cutbacks by automakers and financial services providers, TV stations have sliced the price of political spots, political ad buyers say.
