AdAge

Did This Commercial Step Over the Line?

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2

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Location: NBC Universal, 30 Rockefeller Plaza, New York, NY, 10112, United States

The day when commercials are indistinguishable from the programs they support finally arrived on March 11.

Live TV's Alive as Ever, Boosted by Social Media

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2

Remember all the talk about how TV ratings for awards shows and other giant, live-programming spectacles were tanking? It looks like it was premature.

Don't Like Product Placement? Here's Why It's Your Fault

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3

At the Association of National Advertisers' annual TV & Everything Video Forum, speaker after speaker lined up example after example of shockingly intrusive pacts that placed -- nay, shoved -- commercial messages deep into programming.

In Age of Friending, Consumers Trust Their Friends Less

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1

Whom do we increasingly trust less? Us.

Spain Blurs the Line Between Programs and Ads With Extended Telepromotions

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2
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Spain is flouting European Union laws on maximum ad time by allowing telepromotions -- features that blur the boundaries between programming and advertising -- to air over and above the 12 minutes of commercial airtime that is legally permitted each hour.

Court Ruling to Deliver $300M Boost to Media

Recommendation:
3
Location: Washington, DC, United States

Last week's Supreme Court decision on campaign financing will be good for the media business.

What China's Internet Landscape Might Look Like if Google Leaves

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2

China's Internet landscape -- search, digital marketing, mobile media, services like e-mail and even e-commerce -- could shift dramatically if Google does pull out of the market.

Brown's Massachusetts Win Could Mean Higher 2010 Ad Spending

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3

Republican Scott Brown's win of a Massachusetts Senate seat could turn out to be a boon for media companies, increasing spending on political advertising this year from the $2.8 billion originally expected.

Thinking Outside the Box: Web TVs Skirt Cable Giants

Recommendation:
2.5

Considering cutting your Cablevision subscription? It's not just the cable industry that would rather you didn't.

Local TV Stations Are Projected Winners in Midterm Elections

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3

The 2010 elections will be viewed by pundits as a test of the Obama administration's popularity, but to media companies -- particularly local TV stations -- it will be viewed as a welcome stimulus package.

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