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Ten Things Obama Can Do With All That Money
Submitted by Benton Foundation on June 24, 2008 - 8:49pmHaving opted out of public funding for his run for president, how can Sen Barack Obama spend all the money he's raising?
Crafting TV Ads for the Digital Age
Submitted by Benton Foundation on June 24, 2008 - 8:47pmMarketers are already scrambling to figure out how best to adjust their 30-second TV spots for viewing via the web and on iPod screens. But as the nation prepares for the big shift from analog to digital TV on Feb. next year, what could be a major conundrum has opened up for advertisers who love to make use of the wider high-definition screen.
Obama Asks NBC to Draw Up Olympics Ad Packages
Submitted by Benton Foundation on June 22, 2008 - 3:12pmSen Barack Obama (D-IL) has asked NBC Universal about Olympics advertising. It is not only a sign that the Obama campaign is confident it will continue its steller fundraising, but a signal that a widening field of battle ground states has the candidate contemplating national advertising buys.
Lessons From the Primary
Submitted by Benton Foundation on June 16, 2008 - 5:51pmNow that the primaries are over it's time for the two remaining campaigns to reflect and decide what lessons should be carried over to the general election.
MSOs Fight to Keep TV on the TV, Not the Net
Submitted by Benton Foundation on June 16, 2008 - 5:50pmCable TV networks are wrestling with a sticky situation: their relationships with the multiple-service operators that pay them subscriber fees to include their networks in their consumer offerings.
It Was Obama's Night, but Not on Broadcast
Submitted by Benton Foundation on June 6, 2008 - 9:42amHistory was made in the nation this week. It just wasn't carried on the nation's airwaves. Instead, the broadcast networks' cable competitors (or cousins, given today's media conglomerates) ran with the most riveting reality TV of the night.
Hillary vs. Barack: Who Had the Smartest Media Strategy?
Submitted by Benton Foundation on June 6, 2008 - 9:41amAs we finally reached the end of the Democrat primaries and Sen. Barack Obama has been declared the presumptive nominee, it seems timely to analyze his marketing and Sen. Hillary Clinton's respective media strategies.
Race for the White House: No Laughing Matter
Submitted by Benton Foundation on June 3, 2008 - 7:43amThe most successful political ads make emotional connections. Too often, campaign ad gurus rely on fear, anxiety and anger to connect with voters. The rule at play here is it's easier to motivate by fear than by love.
General Election Ad Spending Will Be Turned Up to 11
Submitted by Benton Foundation on May 20, 2008 - 8:54pmRight now, the volume of general election ads hardly registers. However, if you have ever turned on your car after you had previously been driving with the radio volume turned all the way up then you know what to expect -- a startling blast.
Obama Takes Star Turn in Republican Ads
Submitted by Benton Foundation on May 5, 2008 - 7:33amBarack Obama's campaign has spent more than $70 million to air more than 121,000 campaign ads. But the ads starring Obama that his campaign is not paying for are attracting the most attention.
