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Mark Walsh
Obama ramps up search engine marketing efforts
Submitted by Benton Foundation on October 1, 2008 - 5:42pmLast updated: October 1, 2008 - 5:43pm
When it comes to online search strategy, the presidential candidates have lately changed positions, according to a new study. Leading up to their Sept. 26 debate, Democratic nominee Barack Obama ramped up search engine marketing efforts while Republican rival John McCain scaled back, marking a shift for both.
Obama Leads In Web Traffic, McCain In Paid Search
Submitted by Benton Foundation on September 29, 2008 - 8:08pmLast updated: September 29, 2008 - 8:10pm
Web sites backing Sen Barack Obama (D-IL) -- including his own campaign sites -- are generating five times more traffic than those supporting Sen John McCain (R-AZ), according to a new study.
Mobile Messaging To Increase 15% By 2012
Submitted by Benton Foundation on August 14, 2008 - 8:17pmLast updated: August 14, 2008 - 8:17pm
Consumer spending on mobile messaging will increase 15% from $65 billion in 2007 to $88 billion by 2012, with North America accounting for a quarter of that total, according to a new study by market research firm Strategy Analytics.
Traffic To Presidential Candidates' Sites Drops In March
Submitted by Benton Foundation on April 9, 2008 - 7:39pmTraffic to the top presidential candidates' sites dropped precipitously in March after seeing big spikes in February.
Obama Outspends Clinton On Internet Again
Submitted by Benton Foundation on March 25, 2008 - 8:49pmLast updated: March 26, 2008 - 8:21pm
Sen Obama continues to lead Sen Clinton in online spending and fundraising.
