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Center for Media Research
Daily Search Engine Users Closing in On Email Users
Submitted by Benton Foundation on August 14, 2008 - 8:16pmLast updated: August 14, 2008 - 8:16pm
According to a recently released PEW Internet study, the percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 49%.
Daily Video Entertainment in 2013 Will Be Less Than 50% Traditional TV
Submitted by Benton Foundation on July 16, 2008 - 9:46pmLast updated: July 16, 2008 - 9:47pm
Anyone wondering why television execs can't get a good nights sleep should know that a new report predicts traditional TV's share of the total video entertainment pie is projected to shrink from 63.9% today to 47.1% by 2013, given the overall increase consumers' in total video-based entertainment consumption.
Parents, Not Peers, Lead Young People to Newspapers
Submitted by Benton Foundation on June 20, 2008 - 7:42amA new study from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the Internet.
Thirty Countries Exceed 100% Per Capita Cell Phone Usage
Submitted by Benton Foundation on June 19, 2008 - 9:35amAccording to a recent Experian study, analyzed and reported by Ellen A. Romer SVP, Strategic Planning, there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one.
Teens Learn From Advertising on Social Sites
Submitted by Benton Foundation on June 17, 2008 - 9:47pmTeens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online.
Parents In The Dark
Submitted by Benton Foundation on June 12, 2008 - 7:58amA recent Symantec study, the Norton Online Living Report, fielded by Harris Interactive, reports how kids and adults are spending their time online, do they talk to strangers, treat online friends different than offline friends, look for a date, pay a bill, play a game, or compare to the rest of the world?
Web #2 Ad Medium in Five Years
Submitted by Benton Foundation on June 11, 2008 - 8:35amAccording to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012.
Minorities Dominate Use of New Media
Submitted by Benton Foundation on May 28, 2008 - 7:51pmAccording to BIGresearch's most recent Simultaneous Media Survey, African Americans, Hispanics, Asians and Whites not only use traditional media differently, their adoption of new media is also quite unique.
Broadcast TV Product Placements Up Almost 40%
Submitted by Benton Foundation on May 18, 2008 - 10:36amThe Nielsen Company reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast. Broadcast television placements rose 39%, while cable television was essentially flat at -1%.
New Media Offers Cost Effective Alternative to Political Media Budgets
Submitted by Benton Foundation on March 25, 2008 - 8:51pmLast updated: March 26, 2008 - 8:20pm
A recent analysis of BIGresearch's Simultaneous Media Survey of 15,727 participants shows that members of all political parties are making new media a smart, cost-effective alternative to expensive television ads.
