Center for Media Research

DVR Ownership Increases, But Recordings Not Priority Viewing

New consumer research, from Leichtman Research Group, reports that 27% of TV households in the United States have at least one Digital Video Recorder (DVR), and 30% of those households have more than one DVR, and that 87% of DVR owners would recommend their DVR service to a friend.

Change Swing Voters' Minds Online

According to a recent study "2008 Search Engines and Politics: A Study of Attitudes and Influence," by Didit and summarized by Marketing Charts, 7% of online voters say they are likely to change their vote before the election, and the types of sites they select for political information after Internet searches determine the likelihood of an opinion change.

Health A Hot Topic On The Internet

comScore, Inc. recently released results of a study showing that the health information site category has grown 21 percent during the past year, more than four times the growth rate of the total U.S. Internet population.

Survey Says: Candidates Succeed With The Internet!

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Annual Voter Expectations Survey from E-Voter and HCD Research, an overwhelming majority of voters responding expect candidates to use online technology as part of their campaign efforts. 87 percent expect they will have a Web site, and 70 percent expect the use of email.

News Junkies Tune In All Media

According to the 2008 biennial news consumption survey by the Pew Research Center for the People & the Press, audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged.

Daily Search Engine Users Closing in On Email Users

According to a recently released PEW Internet study, the percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 49%.

Daily Video Entertainment in 2013 Will Be Less Than 50% Traditional TV

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Anyone wondering why television execs can't get a good nights sleep should know that a new report predicts traditional TV's share of the total video entertainment pie is projected to shrink from 63.9% today to 47.1% by 2013, given the overall increase consumers' in total video-based entertainment consumption.

Parents, Not Peers, Lead Young People to Newspapers

A new study from the World Newspaper Congress on the media habits of young people in three countries found that television continues to be their most important source of news and information for the young, despite the rise of the Internet.

Thirty Countries Exceed 100% Per Capita Cell Phone Usage

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According to a recent Experian study, analyzed and reported by Ellen A. Romer SVP, Strategic Planning, there are now 2.7 billion mobile phones in use. Between January 2001 and December 2010, our global society will have transformed from one where 13% carried a mobile phone, to one where 70% carry one.

Teens Learn From Advertising on Social Sites

Teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online.

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