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Bruce Horovitz
Faster, higher, stronger — and digital
Submitted by Benton Foundation on August 8, 2008 - 7:12amLast updated: August 8, 2008 - 7:12am
Millions of Americans will watch the Olympics but never turn on a TV set. The Beijing Games will be the first Olympics in which a chunk of viewers — up to 5% — will watch their Olympic coverage via personal computers or mobile phones, estimates Dean DeBiase, CEO of TNS Media, which measures media outlets globally.
