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Pew Research Center
Key News Audiences Now Blend Online and Traditional Sources
Submitted by Benton Foundation on August 17, 2008 - 7:18pmLast updated: August 18, 2008 - 8:01am
The 2008 biennial news consumption survey finds four distinct segments in today's news audience: Integrators, who comprise 23% of the public; the less populous Net-Newsers (13%); Traditionalists - the oldest (median age: 52) and largest news segment (46% of the public); and the Disengaged (14%) who stand out for their low levels of interest in the news and news consumption.
Obama Fatigue - 48% Hearing Too Much About Him
Submitted by Benton Foundation on August 6, 2008 - 9:06pmLast updated: August 6, 2008 - 9:06pm
Sen Barack Obama (D-IL) has received a lot of press coverage in this election -- is it starting to catch up with him? Close to half (48%) of Pew's interviewees say that they have been hearing too much about Sen Obama lately.
Internet's Broader Role in Campaign 2008
Submitted by Benton Foundation on January 14, 2008 - 11:05amLast updated: August 7, 2008 - 10:54am
Local TV news is still the most popular source for learning something about the Presidential campaign followed by cable news networks, nightly broadcast TV newscasts and the daily newspaper.
