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WebProNews
One Fifth Of Marketers Buy Advertising For News Coverage
Submitted by Benton Foundation on August 3, 2008 - 1:06pmLast updated: September 24, 2008 - 1:03pm
One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee.
