MediaPost
Influencer Grows In Influence, Set To Top $34 Billion In Marketing Spend (MediaPost)
Submitted by dclay@benton.org on Tue, 09/12/2023 - 09:43Ampere Analysis: North America Losing Streaming Homes, Revenue Share To Western Europe (MediaPost)
Submitted by dclay@benton.org on Mon, 09/11/2023 - 17:03Meta Rejects Bid By Canada To 'Clarify' Online News Act (MediaPost)
Submitted by dclay@benton.org on Tue, 09/05/2023 - 17:38Consumers More Likely To Cut Back Dining Out Than On Streaming (MediaPost)
Submitted by dclay@benton.org on Tue, 09/05/2023 - 17:27Google, Meta, Microsoft Try But Next Steps In Protecting Online Privacy Won't Work (MediaPost)
Submitted by benton on Mon, 08/28/2023 - 16:55Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds (MediaPost)
Submitted by benton on Mon, 08/28/2023 - 16:55Ad Industry Urges California Lawmakers To Reject New Data Broker Bill (MediaPost)
Submitted by dclay@benton.org on Fri, 08/18/2023 - 15:29Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically
For all the stock that brands and their agencies put on the value of consumer mentions in social media, it actually ranks relatively low among the modes of communication people use to express their sentiment about brands to others.