A new analysis done by Nielsen with CBS found that advertising campaigns combining local television and local radio doubled the campaign’s reach in certain markets.
Media agency ZenithOptimedia forecasts that global advertising spending will return to the kind of growth rates seen before the financial crisis.
The television industry has evolved in recent years and that evolution is just beginning, according to panelists at Transforming Hollywood 5: The Future of Television.
The Federal Communications Commission has issued the deadlines by which various parts of its Closed Captioning Quality Order become official.
Aereo definitely has friends in a trio of law professors who weighed in on its side with the Supreme Court.
The broadcast groups involved in the Pearl group have announced that they will be testing interactive content and advertising services delivered to LG Smart TVs in three markets during live newscasts and that they will be demoing the idea at the 2
Hulu has reached an exclusive multi-year licensing deal with NBCUniversal Television & New Media Distribution to stream prior seasons of multiple NBCU properties on its Hulu Plus service.
The Massachusetts Department of Telecommunications and Cable told the Federal Communications Commission it should limit how much low-band spectrum a bidder can get in the upcoming broadcast incentive auctions.
With the outcome a pretty much a foregone conclusion, reaction was swift to the Federal Communications Commission's vote (3-2 along party lines) to make joint sales agreements (JSAs) above 15% of ad sales attributable under FCC ownership rules, as
The Federal Communications Commission's unanimous vote to ban coordinated retransmission negotiations among the top four TV stations in a market was treated with cheers by their satellite, cable and telecommunications video competitors who must ne