AdWeek
The New York Times Updates Terms of Service to Prevent AI Scraping Its Content (AdWeek)
Submitted by benton on Mon, 08/14/2023 - 06:25How Verizon Became New Streaming Services' Secret Weapon for Scaling
In August 2021, AMC+ landed what has become every streaming service’s holy grail: a coveted Verizon partnership. As part of a deal between the two companies, certain customers of Verizon’s broadband and unlimited phone plans are entitled to a free year of the AMC Networks streamer, featuring ad-free programming across its entertainment networks and early access to original shows. The giveaway offered a major marketing boost to the streaming service, which aims to clear 9 million subscribers by the end of 2021.
Streamers Won Over Viewers During the Pandemic. Now They’ve Got to Keep Them (AdWeek)
Submitted by benton on Tue, 09/28/2021 - 10:51NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic (AdWeek)
Submitted by benton on Mon, 05/11/2020 - 12:45COVID-19 Brings Younger Demos Back to TV, Increasing Viewing Across All Dayparts (AdWeek)
Submitted by benton on Mon, 04/06/2020 - 06:39Cable News Readies for 2020 Presidential Election Ratings Bump (AdWeek)
Submitted by Robbie McBeath on Mon, 11/25/2019 - 17:54Nielsen Will Split Into Two Companies Following Strategic Review (AdWeek)
Submitted by Robbie McBeath on Thu, 11/07/2019 - 14:19Why We Need to Continue the Fight for an Open Internet
The open internet is a founding principle of the web. It is an environment that allows all players to interact directly with audiences and consumers while ensuring fair and transparent access to data and measurement. It is an ideal that should unite all of us: citizens, governments and committed web companies.
[Jean-Baptiste Rudelle is chief executive officer, chairman and co-founder of Criteo]