Designing a Communications Plan to Enhance your Fundraising Campaign
Although very little has been written (on the Web) on the topic of how important communications is to your fundraising efforts, Tony Poderis' excellent article stresses the importance of building an overall climate that encourages giving.
e-philanthropy v.2.001: From entrepreneurial adventure to on-line community
The Kellogg Foundation has released this updated report on the state of interactive online services for funding, fundraising and volunteering.
Contributor Relationship Management
Charity Channel's Shirley Sexton writes that while nonprofit organizations have long been expert at tugging the heartstrings of caring individuals, until recently, those messages had to be delivered in a mass marketing effort to large groups of people, or individually through fundraising events and personal contact. Recent technological advances such as databases and the Internet enable organizations to interact more affordably with many people on a personalized, one-to-one basis.
Non-profit Organizations and the Internet
Martlin Johnson looks at how nonprofits worldwide are using the Internet and then by means of an online survey, seeks to determine what issues Internet users identify as being of concern when asked about making online donations. This article was published by First Monday, an online peer-reviewed journal covering Internet-related issues.
Exploring Online Fundraising for Nonprofit Arts Organizations
Beth Kanter of ArtsWire provides an excellent overview of the different ways that nonprofit organizations can use the Internet to collect donations.In Online Fundraising Kanter outlines strategies and factors to consider when deciding to seek solicitations online.
Egrants.org: Online Fundraising Training Center
Egrants.org, a project of the Tides Foundation, seeks to enable nonprofits through training and an e-commerce system to receive donations online. Especially helpful is their Online Fundraising Handbook that offers advice on using the Web and email to help build a donor base. [Adobe Acrobat is needed to view this file.]
NPower's Consumer Guide to Online Donations Engines
(Adobe Acrobat format; 225K total), compiled in February 2001, includes responses to 19 key questions by 15 leading providers of online donations processing services.
Online Donations: Sorting Out the Chaos
ONE/Northwest helps make sense of the ever-changing landscape of online fundraising.
What to Watch: Communications & Technology Funding Trends
This section of our Web site looks at current trends in communications technology funding. In addition, Think it Through: Funding helps you think about integrating communications technology into your overall program fundraising efforts, and Communications Funders lists those foundations and corporations that support technology initiatives.
Regulating Internet Fundraising
Does your organization need to register as a professional solicitor to fundraise online? These resources from About.com may help you decide.
Unified Registration Statement Kit
Many states require nonprofits to register as a professional solicitor in order to legally solicit donations online. Learn more here.
AFP Internet Guidelines
In November 2000, the Association of Professional Fundraisers (formerly the National Society of Fundraising Executives) produced these guidelines for using the Internet for fundraising. These guidelines are of special interest to charities interested in outsourcing the capacity to handle credit card transactions and other giving-related services.
The CPB Online Fundraising Toolkit
Although focused on public television and radio stations, this resource from the Corporation for Public Broadcasting provides a general overview of the tools and resources needed to create an online fundraising strategy. The "Planning" and "Using Email" sections are especially useful.
Internet Fundraising Resources
The Chronicle of Philanthropy has compiled a strong set of resources on online fundraising.
The
Impact of Internet Technology on Big Brothers Big Sisters of San
Francisco and the Peninsula
From online giving to newsletters to discussion boards, BBBS has tried it all! Michael Stein interviewed them about what BBBS learned developing their own Internet strategy.
Smart
Strategies: CARAL Chooses the Internet
This interview with the California Abortion and Reproductive Rights Action League (CARAL) reads like a model "how-to" guide to nonprofit communications on the Internet. Learn how CARAL uses its Web sites and e-mail to collect donations, encourage activism, and communicate with supporters as they fight to defend a woman's right to choose.
