Benton Foundation
 
Strategic Communications ...
... in the digital age 


ARCHIVAL MATERIAL

Think it Through

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What to Watch

Peer2Peer Learning

Benton Discussions
Stories & Lessons
Other NP Discussions

Funders' Corner


BENTON FOUNDATION

www.benton.org

© Benton Foundation 2001

Peer2Peer Learning
"There are no mistakes; a mistake is simply something you do that produces a result you weren't after, perhaps even opening a door you didn't know existed."
-- Antonia (Toni) Stone, Founder, CTCNet


Learning through shared experience is very effective. In this area we welcome you to visit our featured discussion and share your ideas, or just read what other nonprofits have to say about their own experiences in creating and implementing a successful communications strategy in the digital age.


Benton Discussions

Benton is co-hosting a series of online discussions with TechSoup.

ARCHIVES of past Benton discussions:

 


Shared Stories & Lessons

Good Works in the Palm of a Hand
The Chronicle of Philanthropy discusses the use of handheld devices by nonprofit organizations in social service and disaster relief.

Advocacy Video: Producing Change
This excellent report provides 15 examples illustrating the use of advocacy videos by broadcasters, individuals and nonprofits to win direct results in campaigns to further social causes. (Benton Foundation, 1997)

Online Discussions: Benton's Lessons Learned
In this article, we share with you our own experience hosting online discussions at Helping.org.

Environmental Defense: From Brochureware to Actionware
As one of the earliest adopters of Internet technology in both the nonprofit and environmental activism sectors, Environmental Defense has many lessons to share. Learn from their challenges and successes in this interview conducted by Michael Stein.

Using the Internet to End Domestic Violence
The Family Violence Prevention Fund uses the Internet for outreach, fundraising, and advocacy in pursuit of their mission to end domestic violence.

Smart Strategies: CARAL Chooses the Internet
This interview with the California Abortion and Reproductive Rights Action League (CARAL) reads like a model "how-to" guide to nonprofit communications on the Internet. Learn how CARAL uses its Web sites and e-mail to collect donations, encourage activism, and communicate with supporters as they fight to defend a woman's right to choose.

Using the Internet to Deliver Technical Assistance
In this profile, a representative of Consortium for Appropriate Dispute Resolution in Special Education (CADRE) shares how this national nonprofit has harnessed Internet technology to deliver technical assistance to its constituency.

The Impact of Internet Technology on Big Brothers Big Sisters of San Francisco and the Peninsula
From online giving to newsletters to discussion boards, BBBS has tried it all! Michael Stein interviewed them about what BBBS learned developing their own Internet strategy.

Building a Virtual Support System: The Evolution of QuitNet
See how this smoking cessation organization uses its Web site as a service delivery mechanism -- in this case, to help quitting smokers stay smoke-free.

Planning for the Web: American Rivers
Learn how this river conservation organization used strategic planning to strengthen their use of the Internet in support of its mission.

E-Commerce and Nonprofits: Three Case Studies
Examines the lessons learned by Drayton Hall, a historic preservation organization and museum; the Perfect Storm Foundation; and the Film Arts Foundation as they each explore the challenges and successes of implementing e-commerce into their operations.

Open Studio: Lessons Learned
This Benton project sought to increase the amount of local arts and cultural content on the Internet. In partnership with the National Endowment of the Arts, Open Studio funded ten organizations across the nation to provide the arts community with the basic skills needed for online communications and electronic publishing. "Open Studio: Lessons Learned" shares the lessons that these ten original Open Studio training organizations learned while bringing artists and arts organizations into the digital culture.

Connect For Kids' Web Strategy
When Benton's Connect for Kids (formerly KidsCampaigns) redid their entire web presence and identity, they also documented what they did and why.

Lessons from Others:
Here are other collections of "lessons learned" that we've found on the Internet:


Other Nonprofit Discussions

Digital Divide Network Discussion List
Hosted by the Benton Foundation, this active discussion addresses the technology and communications divide.

Family Service of Greater Boston
An e-mail list for non-profit managers in the Boston area to discuss the information-technology challenges faced by social-service organizations. TO SUBSCRIBE: Send a blank e-mail message to IS.forum-subscribe@listbot.com.

Nonprofit Charitable Orgs Discussion Forum
About.com's nonprofit guide, Stan Hutton, hosts this a user-friendly place to discuss issues of interest to the nonprofit community. (Free registration required)

Charity-PR is an open discussion forum for nonprofits interested in all aspects of PR and media relations.

NonProfit Tech
A computer support and educational online resource center for nonprofit organizations; topics range from current state of nonprofits using technology to future goals for the use of technology in nonprofits.

NPTalk
A moderated discussion list hosted by OMBWatch, NPTalk addresses how nonprofit organizations utilize information technologies in their public policy activities.

Online Fundraising
A moderated discussion list hosted by the Gilbert Center.

.Orgwebmasters discussion group
A non-moderated, technical and fairly advanced discussion list for Webmasters of nonprofit organizations.

soc.org.nonprofit
A Usenet newsgroup, facilitated by nonprofits, that features discussions on all things nonprofit. Also available via email by subscribing to nonprofit-request@rain.org with SUBSCRIBE in the SUBJECT line of your message.

TechSoup's community message boards
This ongoing community discusses a range of issues from databases to technology planning.


Last updated: 25 October 2001 mff