Good
Works in the Palm of a Hand
The Chronicle of Philanthropy discusses the use of handheld devices
by nonprofit organizations in social service and disaster relief.
Advocacy
Video: Producing Change
This excellent report provides 15 examples illustrating the use
of advocacy videos by broadcasters, individuals and nonprofits to
win direct results in campaigns to further social causes. (Benton
Foundation, 1997)
Online
Discussions: Benton's Lessons Learned
In this article, we share with you our own experience hosting online
discussions at Helping.org.
Environmental
Defense: From Brochureware to Actionware
As one of the earliest adopters of Internet technology in both the
nonprofit and environmental activism sectors, Environmental Defense
has many lessons to share. Learn from their challenges and successes
in this interview conducted by Michael Stein.
Using
the Internet to End Domestic Violence
The Family Violence Prevention Fund uses the Internet for outreach,
fundraising, and advocacy in pursuit of their mission to end domestic
violence.
Smart
Strategies: CARAL Chooses the Internet
This interview with the California Abortion and Reproductive Rights
Action League (CARAL) reads like a model "how-to" guide to nonprofit
communications on the Internet. Learn how CARAL uses its Web sites
and e-mail to collect donations, encourage activism, and communicate
with supporters as they fight to defend a woman's right to choose.
Using
the Internet to Deliver Technical Assistance
In this profile, a representative of Consortium for Appropriate
Dispute Resolution in Special Education (CADRE) shares how this
national nonprofit has harnessed Internet technology to deliver
technical assistance to its constituency.
The
Impact of Internet Technology on Big Brothers Big Sisters of San
Francisco and the Peninsula
From online giving to newsletters to discussion boards, BBBS has
tried it all! Michael Stein interviewed them about what BBBS learned
developing their own Internet strategy.
Building
a Virtual Support System: The Evolution of QuitNet
See how this smoking cessation organization uses its Web site as
a service delivery mechanism -- in this case, to help quitting smokers
stay smoke-free.
Planning
for the Web: American Rivers
Learn how this river conservation organization used strategic planning
to strengthen their use of the Internet in support of its mission.
E-Commerce and Nonprofits:
Three Case Studies
Examines the lessons learned by Drayton Hall, a historic preservation
organization and museum; the Perfect Storm Foundation; and the Film
Arts Foundation as they each explore the challenges and successes
of implementing e-commerce into their operations.
Open Studio: Lessons
Learned
This Benton project sought to increase the amount of local arts
and cultural content on the Internet. In partnership with the National
Endowment of the Arts, Open Studio funded ten organizations across
the nation to provide the arts community with the basic skills needed
for online communications and electronic publishing. "Open Studio:
Lessons Learned" shares the lessons that these ten original Open
Studio training organizations learned while bringing artists and
arts organizations into the digital culture.
Connect
For Kids' Web Strategy
When Benton's Connect for Kids (formerly KidsCampaigns) redid their
entire web presence and identity, they also documented what they
did and why.
Lessons from Others:
Here are other collections of "lessons learned" that we've found
on the Internet: