Benton Foundation
 
Strategic Communications ...
... in the digital age 


Addressing Nonprofit Technology Needs and Resources:
A Community Toolkit

Written by:
Anna Mills
CompuMentor

Edited by:
Jillaine Smith and Joseph Webb


Published in partnership with CompuMentor by:

BENTON FOUNDATION
950 18th Street, N.W.
Washington DC 20006
ph:202-638-5770
fax:202-638-5771
communicate@benton.org
www.benton.org

With support from the:
AOL Time Warner Foundation

© Benton Foundation 2001

A Project of Benton's Communications Capacity Building Program
Addressing Nonprofit Technology Needs and Resources:
A Community Toolkit

Table Of Contents


Introduction
Transforming a community’s nonprofit technological capacity requires much planning and know-how. This Community Toolkit will help community leaders to design and implement such a transformation.

In order to continue to play a vital role in society, nonprofit organizations not only need technology but also the know-how and support to operate it effectively—in other words, “humanware” must also be taken into consideration. “The total cost of technology ownership must address much more than the cost of hardware and software,” says Joan Fanning, executive director of NPower. “Humanware includes staff training, ongoing support, and maintenance.” The support necessary for technological proficiency ranges from technology planning and network administration to Web design and information management. Although the funding of technology in nonprofits, and also the potential for its effective use, is much greater than it was even just a few years back, the promise remains largely unrealized.

A wide variety of methods have been developed for nonprofit technology assistance. Some communities have a technology assistance center for nonprofits; others rely on a patchwork of volunteers, consultants, and for-profit services. The funding community is now realizing the need to improve and expand the services available. Some funders invest significant resources into new efforts in specific communities, whereas others seek to build national technology-assistance infrastructures. Nonprofits are beginning to count technology as a high priority and to work it into their strategic planning and budgeting.

In any given community, technology-support resources are so varied that even locals do not know all that is available or what additional services would be most helpful. A needs-and-resources assessment allows a community to identify gaps, prioritize needs, and design an action plan. The assessment process also educates nonprofits about the possibilities for technology support and use and mobilizes them to advocate better technology capacity-building resources.

This community toolkit seeks to help community leaders gauge nonprofit technology needs, identify available resources, and design a community action plan to coordinate existing services or create new ones. This toolkit consists of stories, practical steps, and worksheets for the consultant or community leader who is charged with carrying out the assessment process and action-plan design. The toolkit may also be useful to funders and other leaders who are considering jumpstarting such a process.

Addressing Nonprofit Technology Needs and Resources: A Community Toolkit does not promote a fixed approach; instead, it describes past experiences and possible tools. Its recommendations are based on interviews with leaders in the nonprofit technology community who have implemented different types of community assessments. The toolkit specifically draws on the following people’s experiences:

  • Joan Fanning conducted the assessment of needs and resources that led to the creation of NPower, a large Seattle-based technical assistance provider of which she is now the executive director.
  • Jennifer Keller Jackson led the assessment effort that created Technology Works in Washington, DC.
  • Dan McDougall spearheaded the Michigan United Way’s in-depth survey of Michigan nonprofits’ technology use.
  • David Pontecorvo oversaw the assessment process that led to the creation of the East Bay Management Assistance Project, which coordinates the provision of management and technical assistance to nonprofits.
  • Daniel Ben-Horin is the president of CompuMentor, a Bay Area technology assistance provider.
The assessment process could take anywhere from two months to two years, depending on the depth of research and level of funding. The process is described in five sections:1
    1. Establish leadership for the assessment project, including identifying allies in the community and setting up a leadership team.

    2. Define which nonprofits the assessment targets and how to best gather statistics from that community.

    3. Assess nonprofit humanware needs, including how to use interviews, focus groups, and surveys as tools for needs assessment.

    4. Map the existing technology capacity-building resources in the community.

    5. Create a recommended action plan for the community based on the information collected.

Caveat

Even though this toolkit is divided into sections that imply a linear process, the reality is not always so neatly sequential. In most cases, different aspects of the process may happen simultaneously. Or they may vary in order and combine in different ways. For example, mapping resources may lead to deepening the leadership structure, or brainstorming for an action plan may bring to light new nonprofit needs.

The combining effect is particularly apparent when assessing needs and resources. To some extent, knowledge of needs is necessary to map resources, and knowledge of resources is necessary to accurately determine needs. For example, the lead consultant may wish to conduct a preliminary round of resource mapping to become familiar with the main resources available in the community. That way, when an executive director tells an interviewer, "We need help with Web development," the researcher can ask if s/he is familiar with a major nonprofit Web-development resource and find out how it has or has not been relevant. The best plan? Be flexible and allow for shifting between assessing needs and mapping resources.

Next: Establishing Leadership


1These steps are adapted from the work of Jennifer Keller Jackson, lead consultant on the assessment that led to Washington DC’s Technology Works program.

Let us know what you think of this article. Email communicate@benton.org.


Last updated: 1 August 2001 mff
www.benton.org/Practice/TA/communitytoolkit.html