Of Special Interest to:
Funders
- “We’re pushing public stations to do more than what ordinarily has been done in the past. It really is putting them much more in an activist role, and asking them to establish a closer working relationship with community organizations.”
- Jon Funabiki , Program Officer
The Ford Foundation (http://www.fordfound.org) Race Initiative - Jon Funabiki , Program Officer
The case studies in this report show that documentary broadcasts need never be just a “a night on television”. Rather, the television documentaries discussed here are the centerpieces of long-term outreach campaigns with lasting benefits that include: creating community-based dialogues on issues like race and care for the dying, revitalizing the role of public television and building lasting coalitions between non-profit organiations working towards common goals.
We recommend that funders and grantmakers read the following chapters
(if they don’t have time to review the entire site):
Chapter 1: A High Impact Television First
The Getting to the Heart of the Matter Campaign
Chapter 2: The Television Race Initiative
Sparking Dialogue That Can Lead to Action
Chapter 3: Take this Heart
A Coalition Model
Chapter 4: Positive: Life with HIV
When a Film Doesn't Receive National PBS Broadcast
Chapter 8: Grantmakers on Funding Social Issue Media Projects
The Ford Foundation
The Robert Wood Johnson Foundation
- “I think all documentaries and issue-oriented programs have to have an outreach component. Otherwise, they come on, they go off, and the public feels overwhelmed by the subject. You need outreach to give people a sense of how they bring about change.”
- Jack Willis, Senior Fellow
Open Society Institute (http://www.soros.org/osi.html) and former CEO of KTCA - Jack Willis, Senior Fellow