PBS broadcast: January through June 1996
Distribution information: Educational/home video, KQED Video, 800-358-3000
Production budget: $1.8 million
Production funders: Independent Television Service (ITVS), with funds from the Corporation for Public Broadcasting, The Ford Foundation, and the Will Rogers Foundation
Outreach campaign budget: $165,000
Outreach campaign funders: ITVS, The Ford Foundation, The Levi Strauss Foundation, The Lucius and Eva Eastman Fund, and The New York Community Trust
Time frame for outreach campaign: January 1995 through February 1996
Key partners in the campaign: National AIDS Fund, American Red Cross, AIDS National Interfaith Network
Public television station participation in campaign:12 stations and 14 state public television networks actively participated
Primary goals and target audiences for the campaign: To help AIDS service organizations educate their constituents, provide forums to discuss AIDS-related issues, and help build collaboration among these groups and with public television stations
Primary audiences for the campaign: the HIV community and the one in three Americans who knows someone with AIDS
Major successes of the campaign: Spanish translation of series and of viewers guides, educational print materials, large number of organizations reached, low-cost video distribution
Major weaknesses: lack of common station carriage, holiday overlap with Christmas and New Year’s