PBS/P.O.V. national broadcast: July 12, 1994
Outreach campaign title: Getting to The Heart of the Matter
Distribution information: Theatrically distributed by First Run Features. Educational video available through First Run/Icarus (http://www.frif.com/cat97/f-j/the_hear.html), 212-727-1711.
Production budget: $270,000
Production funders: New York Council on the Humanities (http://www.culturefront.org), P.O.V (http://www.pbs.org/pov/), New York State Council on the Arts (http://www.nysca.org), Women’s Project Fund, The Nathan Cummings Foundation (http://www.ncf.org), the Chicago Resource Center and other foundations and individuals
Outreach campaign budget: $26,000
Outreach campaign funders: The Ford Foundation, P.O.V., Design Industries Foundation Fighting AIDS (DIFFA), the Ms. Foundation for Women
Time frame for outreach campaign: March to July 1994
Key partners in the campaign: The American Red Cross, the AIDS National Interfaith Network, the National AIDS Fund (formerly the National Community AIDS Partnership)
Public television station participation in campaign: Approximately 30 stations collaborated with regional coordinators to organize tie-in activities.
Primary target audiences and goals for the campaign: National and community-based campaign to reach AIDS, women’s, minority, religious, and health organizations and help them develop activities in connection with the broadcast
Major successes of the campaign: Thirty regional campaigns organized local activities; collaborations among organizations that had previously not worked together
Major weaknesses: Lack of adequate time to plan and implement campaign. Minimal success in local media outreach.