Identifying Costs and Sources of Funding

In every community, the costs of infrastructure development -- whether for schools, libraries, and community centers -- will vary depending on the technology selected and benefits desired. The possible sources of funding to meet these costs fall into three categories: alternative funding mechanisms, reprogramming of existing sources of funding, and cost-saving measures.

Cost summaries of each model are also available.

The curriculum adviser rallied administrators, teachers, students, and parents to support reallocation of funds for connecting a Portsmouth, Rhode Island, public middle school to the Information Superhighway. Then the coalition obtained additional funds from local businesses, received free equipment from a high-technology firm, bought used equipment at salvage prices in a sale of U.S. Navy surplus materials, and completed connectivity.

In Fishertown, Pennsylvania (a small rural community), public school teachers used a GTE Pioneering Partner Award for free Internet access time to instruct their students.

The private Dalton School, New York City, with more than 250 computers and much more equipment, has received grants from foundations, business, and the Federal Government to expand curriculum and teaching methods using high technology. The school is sharing the results at no charge with public school systems around the country.

These examples bear on two basic questions that community leaders will ask: How much will connecting to the Information Superhighway cost and where will the money come from?

Funding sources must be identified for purchasing and installing equipment, training teachers and other instructors, and operating the network.

One of the more important findings of the Council is that the budgetary increases required to connect all schools, libraries, and community centers to the Information Superhighway are not as high as most people think and, in many instances, can be achieved with some careful reexamination of existing budgetary paradigms. This is not to suggest that the cost will be insignificant or that such an ambitious goal will be easy to achieve. Rather, what it says is that the goal is attainable, and is a reality already in a number of communities throughout the United States. Besides, the costs should be viewed as a community investment that will bring many short- and long-term benefits to everyone.

In a study conducted for the Council, McKinsey & Company* found that connecting every K-12 school computer laboratory to the Superhighway by the year 2000 would require between 1 and 2 percent of the projected K-12 education budget. Connecting every classroom by the year 2005 (with a ratio of five students per computer) would require between 4 and 5 percent of the total K-12 education budget. By comparison, about 1.3 percent of public K-12 spending is now devoted to technology.

In every community, the costs for infrastructure development -- whether for schools, libraries, government offices, health care, museums, community centers, or the like -- will vary depending on the technology selected and benefits desired. The number of possible approaches to infrastructure deployment is infinite. For instance, deploying technology in every classroom in a school district would likely provide strong educational benefits but would be far more costly than deployment at the computer lab level, which would be easier to fund but perhaps less beneficial for students.

"We search. We search for resources. We never give up, and we make things happen in spite of the challenges." -- Kathy Popp, technology coordinator, Chestnut Ridge School District, Fishertown, Pennsylvania



*The models and cost estimates presented here for K-12 schools are derived from the study McKinsey & Company, Inc., conducted for the Council. Please refer to their publication, Connecting K-12 Schools to the Information Superhighway, 1995, for a more detailed discussion of this information.


Schools

With assistance from McKinsey & Company, Inc., and based on information provided by numerous educational institutions and bodies, government officials, and private industry participants, the key insights about deployment costs for K-12 schools are as follows:

A complete analysis of the costs of the Information Superhighway must take into account ongoing maintenance and support costs as well as initial purchase and installation costs; the costs of the human elements of infrastructure deployment, especially teacher training; the value of the existing technology infrastructure (e.g., the number, status, and distribution of computers already in the public schools); and the hardware necessary to make the networks fully functional (such as file servers or printers). The costs should also include the costs for hardware and software that may be required to adapt to the needs of users with disabilities. Incorporating those needs into the planning stage is typically less expensive than retrofitting. In addition, the analysis should amortize hardware costs over time and include factors in future cost curves that affect technology installation and upgrades.

The costing models presented here are a starting point. These models focus on an array of computer networking technologies found in an ever-increasing spectrum of information and communication technologies. Although these models are useful for understanding costs of selected computer-based infrastructures, they represent only a few of the many options available to schools, libraries, and community centers. For example, these models may offer direction for addressing broader information infrastructure goals requiring greater flexibility and interactivity through integrated video, voice and data applications, and integrated platforms -- computer multimedia networks, wide-bandwidth connections (digital wire or fiber), television, VCR recorder/player, wireless transmitter/receiver, digital satellite transceiver, etc.

Individual schools and districts might choose alternative options and make other tradeoffs between costs and potential benefits. For example, purchasing lower cost computers could have a substantial impact on initial deployment costs, but computer capabilities will dictate the range of applications students and teachers can use. Reductions in teacher training could substantially reduce the largest source of ongoing costs during the deployment timeframe, and yet teacher training is one of the most essential elements to ensuring effective implementation. Finally, tradeoffs can be made with respect to exploiting current technology versus experimenting with or waiting for more advanced technology.

The models for technology deployment were selected based primarily on fundamental economic breakpoints between different options -- costs rise significantly at certain decision points, such as deciding between connecting at the lab level versus the classroom level.

The major cost drivers and the economic breakpoints between different deployment options depend on the levels of infrastructure, timing, and cost. The models take currently existing infrastructure into account. Although the Council knows that deployment will take place at varying speeds in different schools and districts, it has made the simplifying assumption here that each model is implemented evenly over either a 5- or 10-year period (i.e., by 2000 or 2005). In each case, costs are evaluated in detail across six infrastructure elements:

  1. The external connection -- the wide area networks that will connect schools to each other and to the Information Superhighway;

  2. The internal connection -- local area networks that link computers within the given school;

  3. The computer, video, and related hardware (including the file servers, printers, scanners, and other equipment needed for full functioning of the technology);

  4. Software and online service subscription charges;

  5. Teacher training; and

  6. Ongoing operational support.

Although it is difficult to assess the actual distribution of costs around the average, the major sources of variation have been identified. Assumptions have also been made concerning required technology upgrades and cost reductions over time. Finally, both the onetime purchase and installation costs as well as the ongoing operations and maintenance costs have been quantified.

Given this approach, the models are defined as follows:

Features of these models are summarized in Figure 1.

Costs for dedicated video (i.e., video screen and camera) and dedicated voice (i.e., telephones and voicemail) were calculated separately. Although the technologies may converge in the future, these computer, video, and voice platforms are discussed as separate technologies here. Many computers are currently capable of full-motion video and should be able to handle voice transmission before long.

Summary of Costs for Each Model

To implement the "Classroom" model across the Nation by the year 2005, onetime purchase and installation expenditures would total approximately $47 billion or $965 per student, while ongoing operations and maintenance expenditures would be about $14 billion per year over the 10-year deployment period or $275 per student. In the "Partial Classroom" model, onetime purchase and installation expenditures total approximately $29 billion over the course of a 5-year deployment or $610 per student. Ongoing operations and maintenance expenditures would be about $8 billion per year or $155 per student. In the "Lab Plus" model, onetime purchase and installation expenditures total approximately $22 billion over the course of a 5-year deployment or $460 per student. Ongoing operations and maintenance expenditures would be about $7 billion per year or $150 per student. In the "Lab" model, onetime purchase and installation expenditures total approximately $11 billion over the course of a 5-year deployment or $225 per student. Ongoing operations and maintenance expenditures would be about $4 billion per year or $80 per student.

Again, as a reference point, current expenditures on equivalent technology are running at about 1.3 percent of the education budget. Figures 2 and 3 break down deployment costs by model and component costs.


Public Libraries

As with schools, public libraries have a range of options for deploying infrastructure. Libraries have fundamental choices to make both about the level of functionality (what services to provide) and the choice of technology (how to provide services most efficiently). In addition, as with schools, libraries need to plan for the soft infrastructure (training, content -- including subscriptions and site licenses to access content -- and system operation/support) just as much as the hard infrastructure (external connection, a LAN, computers, and related equipment).

Public libraries should be connected to the Information Superhighway by the year 2000. The Council estimates that the initial deployment costs to connect public libraries to the Information Superhighway should be about $1.6 billion, and that ongoing costs will be more than $1.3 billion per year.

The cost model, as shown in Figure 4, is intended to serve only as a starting point for determining the cost of connecting all public libraries in the United States to the Information Superhighway. Existing raw data for determining levels of technology in public libraries is nowhere near as robust as the data available for public schools. Additional research is required for a more accurate estimation of costs.

The Council realizes that public libraries face access and service provision problems that differ from those faced by schools. Bandwidth capacity and other connectivity issues can result in substantial differences in the costs of connecting urban and rural libraries to the Information Superhighway.

Another factor to consider is that public libraries have already made some progress toward providing Internet and other Information Superhighway-related services to the public. The New York Times, citing library sources estimated that 9 percent of America's libraries offer Internet access. A much higher proportion offered other electronic services, such as CD-ROMs, online public access catalogs, commercial databases, and electronic texts. Public libraries in several rural regions throughout the United States do have sophisticated broadband networks available to them. Iowa, Nebraska, North Carolina, and other "rural" States have deployed high-capacity, broadband networks that can supply rural subscribers with access to a wide variety of broadband services. Therefore, the overall costs presented in the model may be overestimated, because, to a certain extent, the infrastructure needed to connect public libraries to the Information Superhighway is already being deployed, and to a greater extent than it has been among public schools.

Furthermore, using the lab model to determine costs may be overkill -- some public libraries may not need that capacity to satisfy patron demand. A simpler model, say 10 computers with 4 simultaneous users, for example, may be more applicable in determining costs for public libraries where the service area is relatively small. Applying such a model would reduce the overall cost presented in the cost model.

As with schools, the connection charges faced by libraries will differ significantly. The Council's model has attempted to compensate for this difference by dividing public libraries into two segments: libraries with a service-area population of 25,000 or more; and libraries with a service-area population of less than 25,000. Libraries serving a population of more than 25,000 are assumed to have access to T-1 lines (1.5 Mbps), while 60 percent of libraries serving a population of less than 25,000 are assumed to have access to ISDN lines (56 to 128 Kbps) and 40 percent are assumed to have plain old telephone service (POTS -- 14.4 to 34 Kbps). The model does not take into consideration the bandwidth capabilities of States such as Iowa, Nebraska, or North Carolina, for example, which may be considered rural but have very sophisticated broadband networks in place throughout the State.

Additionally, although software applications for public schools can be relatively uniform across the Nation, the same cannot be said for public libraries. Because customer demand for certain applications varies from library to library, a uniform average for the ongoing costs of software applications could not be developed for this model. The Council used an average ongoing cost of $2,000 per library for the purpose of the cost model, however, the ongoing costs of software applications for public libraries will vary significantly from region to region, depending on what applications patrons demand from their local public libraries.

In addition to information taken from the McKinsey lab model, the Council also employed information from a report issued by the U.S. National Commission on Libraries and Information Science (NCLIS) on the costs of providing Internet access in public libraries to develop its projections of library costs. Although the NCLIS work addressed the costs of Internet provision only, it illustrated the order-of-magnitude costs libraries might expect to incur in providing Information Superhighway access. The study also provided examples of cost considerations public libraries must take into account as they connect to the Information Superhighway.


Categories of Costs for Connecting Libraries

Initial Deployment Costs. The onetime cost for supplying a given number of public libraries with the necessary hardware and software to operate and maintain a lab model (i.e., 25 networked computers with 10 simultaneous users).

Ongoing Operation/Maintenance. The annual costs necessary to maintain a lab model for a given number of public libraries. These costs are primarily for service charges, user and maintenance fees, etc., which must be paid to maintain the network.

Connect to Library. The cost of connecting the public library to the existing communications infrastructure via POTS, ISDN, or T-1 lines. The figure includes the cost of necessary customer premises equipment (CPE) and usage fees (where applicable).

Connect within Library. The cost of networking the computers within a particular public library. The figure includes installation, purchase, retrofitting, and replacement costs for the LAN.

Application Hardware. The cost of computer equipment, including terminals, printers, and scanners.

Application Software. The cost of necessary software needed to gain access to the Internet and other electronic services (e.g., online public access (OPAC) Gateway, commercial Internet navigation software). Average ongoing cost of $2,000 per library assumed.

Content/Resource Development. The cost of software and online services necessary for a public library to be both a consumer and producer of information over the Information Superhighway. In this case, the cost model includes the cost of two services: Bowker's Books in Print and Carl UnCover. The Carl UnCover estimate includes $5,000 for standard access via the Internet and 500 articles downloaded at a cost of $6.50 each. There may be additional software and service required by individual public libraries, each adding an additional cost to this category.

Training and Support. The costs of staff training, public training, and Internet training positions and document development necessary for a public library to support active connection to the Information Superhighway.

System Integration and Support. Consulting costs and the cost of keeping one-half to one trained professional on staff to maintain support of the lab model.


Community Centers

Community centers represent an excellent supplement to schools and public libraries in terms of meeting the lifelong learning needs of a community and providing public access to the Information Superhighway. Connecting community centers to the Superhighway may also serve to fill in the gaps left by schools and public libraries. Connecting community centers can fulfill the access needs of the nonschool population of a community; can extend the hours that access to the Information Superhighway is available to the community; can bring the community closer together; and can create a point of access for special interest groups within a community -- e.g., senior citizens, veterans, Native Americans, etc. -- who might not otherwise access the Superhighway.

The Council has defined a community center as a physical location where community members go to meet others, learn, play, or access information resources. This definition encompasses a broad range of locations, such as: centers for "at-risk" populations -- e.g., public housing projects or Boys/Girls clubs; cultural or religious centers -- e.g., churches or ethnic centers; public institutions -- e.g., municipal recreation departments or post offices; and government offices -- e.g., city or town halls. Even privately owned shopping malls, banks, museums, and grocery stores can be regarded as centers where communities meet and, in fact, have been targeted as test sites for several community networking efforts. In addition, electronic community centers have been established in the form of online community bulletin boards, chatlines for selected communities-of-interest -- e.g., LatinoNet, SeniorNet, Alzheimer's Disease Network, and World Wide Web pages. In the broadest sense, a community could seek to be "wired" by connecting a range of physical community centers as well as creating electronic communities that connect individuals or groups to each other and to community resources.

Given the diversity of locations for community centers, the Council has used "surrogates" to estimate the number of community center locations across the Nation. As a short-term goal, each of the 11,097 "places" (communities with a population of 2,500 or more as defined by the U.S. Bureau of the Census) throughout the United States should have at least one connected "community center" by the year 2000. As a long-term goal, the Council has expanded the number of community centers connected to the Information Superhighway to about 40,000 locations throughout the United States by the year 2005 (the number 40,000 was chosen because it approximates the number of neighborhoods represented by the current number of 39,372 post offices throughout the Nation). The number of Census-designated places and post offices cited above is used as a scale of magnitude. The Council recognizes the need for more than one community center access point in larger population areas for the community to be effectively connected to the Information Superhighway.

Defining the role the community center should play helps define and limit the number of appropriate locations. If the goal is to provide convenient, affordable access to the Information Superhighway for the general populace of a particular community, centers to consider include: libraries where people currently access printed resources; city or town halls that serve as gathering spots or data repositories; post offices, which have historically handled correspondence; and even shopping malls that teenagers frequent. Other roles could include: providing targeted, programmed learning and access to the Superhighway for at-risk groups -- e.g., high school dropouts, the homeless, underprivileged children, and ex-offenders; serving as a substitute for K-12 school or public library access for selected communities -- e.g., certain Native American communities; making community resources available in electronic form; and providing afterhours access to the Information Superhighway for K-12 students.

If the role for a community center (or for a community network) is to provide basic public access to the Information Superhighway, the applications might be limited to e-mail, access to selected online databases or community bulletin boards, and emergency services. As the role extends into providing programmed learning modules for students and adults, the possible application set becomes enormous. In Native American communities, for example, tribal centers that end up supplementing schools will need to provide a suite of applications similar to that needed for deploying technology in public K-12 schools. Another possible role is that of the "electronic community," in which community members create some of the content transmitted over the local electronic network rather than simply providing access to preexisting information and services. In such electronic communities, community bulletin boards could include public and private industry job listings, city permit applications, vehicle registration information, resources for starting up and growing small businesses, mechanisms for conducting transactions online, and announcements for emergency procedures.


Sources of Funding

Although the costs associated with implementing the Information Superhighway within schools, libraries, and community centers appear to be within reach, they present a significant cash outlay to local communities, many of which are already operating under tight budgets. The Council has identified a number of funding options that community leaders might want to explore as they search for funds to connect facilities to the Information Superhighway. Figure 5 illustrates options for sources of funding. These options fall into three categories: alternative funding mechanisms, reprogramming of existing sources of funding, and cost-saving measures.

The array of possible funding alternatives to equip schools, libraries, and community centers with the necessary technology is vast. The majority of the funding alternatives listed in Figures 6 through 8 are real alternatives that have been used effectively in funding K-12 school initiatives throughout the United States.

Some States have also begun developing competitively neutral universal service programs that improve the opportunities for schools, libraries, and community centers, as well as individuals, to participate in the Information Superhighway. For example, the Wisconsin Public Utilities Commission recently proposed a revision to its universal service rules that would establish a fixed budget to allow for rate discounts for the first 3 years to institutions, including schools and libraries, that obtain new advanced services or Internet access from their telecommunications providers.

Figure 6. Potential Sources of Additional Funding
Source of Funds Mechanism Examples
Federal Government -- Regulation
-- Categorical Funds/Grants
-- FCC or Federal legislation

-- Special Federal funds allocated to education, e.g., DOE Technology Learning Challenge grants ($9.5 million in FY 95); Library Services and Technology Act; Department of Commerce/NTIA's TIIAP funding ($24.4 million in matching funds in FY 94, of which the largest percentage of requests were for education and community information networks)

State -- Direct
-- Bond issuance
-- Regulation
-- Lottery
-- Allocation of funds by legislature, e.g., Florida -- $128 million in 1995; Ohio -- $9.5 million; Utah -- $5 million.

-- Bonds issued for technology infrastructure, e.g., New York -- $700 million for 5-year technology program; Iowa -- $18 million to expand the number of schools connected to ICN in 1995

-- PUC-approved programs for reduced rates and/or free service, e.g., California, Indiana, Georgia

-- Nebraska lottery sets aside a portion of proceeds for its Education Innovation Fund and for use in technology projects

District/County -- Tax increase
-- Entrepreneurial ventures
-- Bond issuance
-- County in Louisiana added 0.5% to its sales tax for a period of 3 years and then 1% for 10 years to pay for education

-- Selling educational software -- Port Hueneme, CA; charging for access to file servers or computer systems -- Charleston, GA, and Mendocino Unified School District, CA

-- Bethel School District, Oregon -- $16.4 million education bond issue with $3 million for technology

Private Sector -- Donations -- Donation programs of money, equipment, time, and other resources, e.g., Apple/Classrooms of Tomorrow; PacBell/CalREN -- $25 million program to stimulate development of applications for high-speed data communications services; Bell Atlantic -- Union City Schools, NJ.

-- Numerous college and university contributions of software, training, etc.

All levels -- Grants -- Available from Federal and State agencies as well as foundations and private industry.
*Source: McKinsey & Company, Inc; information from NIIAC members and staff.


Cost-Saving Measures

In addition to generating funds to connect communities to the Information Superhighway, State and local governments can realize savings from the existing technology infrastructure costs and apply the cost savings toward accelerating the deployment of the local technology infrastructure. Figures 7 and 8 give good examples of potential cost-saving measures.

Figure 7. Current Proposals/Actions to Reduce Infrastructure Costs
Element Method Examples
Hardware -- Purchasing cooperatives at county/State or regional levels can significantly reduce the biggest cost element.

-- Used computers donated from businesses.

-- National Christian Foundation
-- Detweiler Foundation
Software -- Negotiate discounts in purchase price and alternative licensing agreements.

-- Develop cooperative ventures with courseware developers and/or in-house curriculum developers.

Microsoft, Apple, PacBell (California), NSF CoVis project (Learning through Collaborative Visualization) with Northwestern University, NASA
Professional Development -- Extensive peer training and support could produce significant cost savings because training/development represent 30-40% of ongoing costs.

-- Develop private sector training/support partnerships.

-- Virtual School Network,Tennessee
-- AT&T Foundation/Nat'l Council for Accred. of Teacher Education (NCATE)
-- US West/Teacher Network
Systems operation Make use of:

-- Wide availability of best practices and "how-to" materials and resources.

-- Onetime repair contracts.

-- Vendor-provided integration/operation.

See NTIA listing of online sources


For example, State and local agencies could aggregate demand (school district as a whole, school district plus city, hospitals and libraries, education departments, and other government agencies) to obtain volume discounts and bulk contracts for hardware and software. For example, Cooperative Library Agency for Systems and Services (CLASS) offers discounts to libraries on many Superhighway-related items, including hardware, software, Internet services, and furniture. CLASS is a self-supporting public agency and a buying consortium for its cooperative members. Another example is the Educational and Institutional Cooperative Service, Inc., which is a not-for-profit buying cooperative open to tax-exempt colleges, universities, private schools, hospitals, medical research institutions, and hospital purchasing organizations.

If Federal or State legislation allows for educational discounts or community access set-asides, State and local governments can take advantage of such measures in budgeting for services. For example, Louisiana requires that schools be charged residential rather than business rates; in Texas, telecommunications services related to distance learning must be provided at rates 35 percent below normal charges; and most of Hawaii's K-12 public schools are connected via an Institutional Network (I-NET) based on SONET, ethernet-over-CATV, and other fiber technology, and funded through cable franchise fee agreements.

Use of older equipment, or least-cost technology where feasible, is another means of reducing costs in deploying hardware throughout K-12 public schools. New York's "BET Initiative" (Business for Equity in Telecomputing), and California's Computer Recycling Center are examples of organizations that recycle used equipment from businesses and individuals. Gifts in Kind America connects companies willing to donate computers to needy school districts and nonprofit organizations. In 1994, Gifts in Kind America reported $118 million in donations -- total donations from this organization had reached $100 million by the end of the first 6 months of 1995.

Considerable savings can also be generated through collaborative educational courseware development and teacher training projects such as CoVis (Learning through Collaborative Visualization), a cooperative venture funded by a National Science Foundation $3.5 million grant that partners Northwestern University, the University of Illinois, the Exploratorium in San Francisco, and Bellcore with networks of more than 7,000 students and teachers throughout the United States. CoVis approaches to teaching science employ a broad range of communications technologies such as desktop videoconferencing, shared software for real-time collaboration, a multimedia scientists' "notebook," and scientific visualization software that place students in a realistic scientific environment.

Figure 8. Current Proposals/Actions to Reduce Connection Costs
Method Publicly Considered Proposals or Actions Taken Examples
Special rates/Subsidies to schools -- Charging schools residential or other discounted rates can save more than 50% of connection charges for the lab or classroom models.

-- Providing free connection to the network by telephone and cable companies during broadband deployment would save installation costs.

-- Lease/purchase plans that reduce financing costs can be obtained.

-- Free upgrade of present cable connections to two-way would save 74% on installation costs.

-- Louisiana (PUC/1994)
-- Texas (Act 231, 1995)
-- California (PUC/1994)
-- Hawaii (CATV franchise agreements/1988)
-- Carrollton, Georgia
-- Alabama
Direct negotiation with provider -- Individual negotiations or pricing of lower specification connection can lead to savings of 90% on ongoing connection costs.

-- Negotiating purchase discounts for high-volume and educational use with CPE manufacturers would save money.

-- Pittsburgh School District
Volume purchasing by States -- Aggregated demand could generate up to 60% in savings for connections to schools. -- Public Technology, Inc.
Extend connection to other government agencies -- Cost savings would be achieved in telephone bills, administrative costs, personnel costs, etc., by spreading the cost of the networkamong a number of government agencies. -- North Carolina
Donations/partnerships with communications carriers and others -- Pilot projects that involve telecommunications carriers and other information technology businesses would save money. -- Mendocino Unified School District, CA (Autodesk, NASA, PacBell, MCI, Apple)
Connections within schools -- Using volunteers/technical support to pull cable can save 10% or more of internal wiring costs.

-- Using volume discounts can save money.

-- California (NetDay '96)


Impressive savings in costs for teacher training have been achieved through projects such as Tennessee's Virtual School network. More than 11,000 of this State's teachers have been fully trained to use computer networks as the result of funding and staff contributions from Oak Ridge National Laboratories, Vanderbilt University, the University of Memphis, Pellissippi State Technical College, the Tennessee Chamber of Commerce and State of Tennessee, the Eisenhower Foundation, the Appalachian Regional Education Lab, and BellSouth Corporation.

Sometimes the costs associated with ensuring access to computers and network-based services for users with disabilities can be higher than the cost of the basic individual terminal or workstation -- some types of adaptive technology can be expensive and difficult to find. These costs can be eliminated, in some instances, by ensuring that the off-the-shelf equipment purchased is as usable for persons with disabilities as possible, with built-in features such as text or screen enlargers, keyboard alternatives to the mouse, single-keystroke command features, onscreen substitutes for auditory cues, screen readers, and other features that allow the user to customize the interface.

Reprogram Existing Funds

A second set of actions focuses on shifting existing educational funds to new uses. Textbooks account for about 50 percent of schools' expenditures on instructional materials, supplies, and services, or about 2 percent of total school spending. Some of these funds could instead be used for multimedia courseware and online instructional materials, supplementing (or replacing) traditional textbook purchases. Another 8 percent of school spending is currently devoted to "instructional support," such as instructional supervisors -- e.g., the head of the math department. Some of these resources could be redeployed to address teacher training and support needs. For example, instructional supervisors could focus on helping teachers integrate technology-based tools into the curriculum.

Reprogramming funds within these natural categories could contribute 1 to 2 percent to the technology budget. In addition to the 1 to 2 percent from natural candidates, some general funding categories can also be reprogrammed. In Carrollton, Georgia, for instance, the district cut administrative staff by 20 to 30 percent, releasing funds for technology and connection within their schools, and some schools, such as those in the Hueneme District, California, have chosen to fund technology rather than teachers' aides.

Funds for technology can come from reallocating money in existing budgets in addition to increasing these budgets. Reallocation of increasing amounts of local school district budgets, of grant funds awarded for lower-priority programs, of the existing State education budget or existing State funds becomes more likely when the benefit from deployment can be measured in the form of higher skill levels, greater productivity and communications, and so on.

Alternative Funding Mechanisms

The third, and perhaps most difficult, funding option is to seek additional funds. Currently, State and local government funds cover 84 percent of the Nation's public K-12 education budget, but directly account for only 60 percent of technology spending. Some State and local governments have issued special educational bonds, increased taxes, and/or allocated lottery funds to cover investments in education technology. A range of other funding sources are currently providing support for technology, including Federal Chapter 1 and Chapter 2 funds. Local leaders need to be aware of the range of possibilities for funding and determine which alternatives are appropriate, based on the unique needs of their community institutions.

States can appropriate new general funds to increase their education technology through a number of means. Recently, increased levels of funding for school technology were passed in Florida (from $36 million in 1993 to $135 million in 1994), Kentucky ($63 million), Texas ($99 million), and Tennessee ($78 million), for example. As an alternative, other States are increasing State and local income taxes, general sales taxes, or adding a special sales tax -- a county in Louisiana, for instance, recently increased sales taxes by 0.5 percent for 3 years and 1 percent for subsequent years for this purpose.

Some States and local governments such as New York, Iowa, Delaware, and School District 4J in Eugene, Oregon, are also issuing general obligation bonds or revenue bonds for educational technology and infrastructure. Others are providing tax credits or incentives to individuals or private companies that donate technology or assist their communities to connect to the Information Superhighway. And still others, such as Nebraska and Georgia, have used State lotteries for these purposes. Figure 6 provides examples of these sources of funding.

Schools, libraries, and communities also have leveraged Federal funding programs such as the Department of Education's Technology Learning Challenge grants and the Department of Commerce/NTIA's TIIAP grants, which require matching funds.

Finally, innovative schools and districts have also found a number of ways to raise money from local community groups, private industry, and foundations. Some have been fortunate to be chosen as model schools by businesses, others have received special grants from foundations or businesses, while others have set up entrepreneurial ventures such as reselling the instructional materials they develop. Private organizations across the country have developed a variety of programs to facilitate the use of technology and infrastructure development. These programs have ranged from school-level -- for example, MCI's sponsorship of the Rosa Parks Elementary School, Baltimore, Maryland; and Bell Atlantic's sponsorship of the Christopher Columbus School, Union City, New Jersey -- to national-level programs such as the AT&T Learning Network, a program under which AT&T is spending $150 million over the next 5 years to provide schools with Internet services and usage.

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