Buildings, books, and bytes  Libraries and communities in the digital age

Published by Benton Foundation
Funded by the W. K. Kellogg Foundation



Appendix

Public opinion survey on the future of libraries in the digital age

Prepared by Lake Research and the Tarrance Group

1. Do you have access to a computer for personal use at home, at work, or at school?

home42
work35
school10
no access40
(don't know)0

2. As you may know, many people now use computers to find information -- through the Internet and through computer online services. If you wanted to learn more about using computers to find information in this way, where would you go? [first mention, read, and rotate]

take a class17
go to a library10
buy a book or manual7
go to a computer store6
read a magazine2
use an online computer service7
ask somebody you know41
(other)3
(don't know)6

[second mention, read, and rotate]

take a class17
go to a library20
buy a book or manual16
go to a computer store19
read a magazine14
use an online computer service10
ask somebody you know23
(other)4
(don't know)14

3. Now, imagine that you have a personal computer at home. Which would you prefer:

buy disks33
use library52
both [ask: But which one would you prefer?]2
neither [ask: But which one would you prefer?]6
(don't know)7

4. During the past year, how many times have you gone to a book store to browse or purchase books? Would you say --

not at all22
1 to 5 times35
6 to 10 times17
11 to 20 times10
21 times or more15
(don't know)1

5. How many times did you, yourself, go to a public library in the past year? Would you say --

not at all32
1 to 5 times29
6 to 10 times12
11 to 20 times10
21 times or more16
(don't know)0

6. The library serves as a neighborhood or community activity center, a place where organizations or clubs could hold meetings or present concerts or lectures. How important would you say this service is to your community?

very important56
moderately important26
slightly important10
not important6
(don't know)2

7. I am going to list some places in your neighborhood. Which of these places most often serves as a community activity center, a place where organizations or clubs could hold meetings or present concerts or lectures?
[first mention, read, and rotate]

a school32
a community recreation center28
a public library16
a bookstore3
a service club, such as a veteran's hall or Elk's lodge10
(none)5
(don't know)6

[second mention, read, and rotate]

a school24
a community recreation center22
a public library21
a bookstore5
a service club, such as a veteran's hall or Elk's lodge15
(none)18
(don't know)10

8. As more and more information becomes available through computers, some people say that public libraries will change. Thinking about the future, as the use of computers continues to grow, do you think public libraries will become more important than they are now, less important, or that their importance will not change much?

more important40
less important19
no change38
(don't know)3
(don't know)

9. As you think about the future, as the use of computers continues to grow, which of the following do you think will be most important for public libraries? [rotate]

to be a place where people can read and borrow books35
to be a place where people can use computers to find information and to use online computer services37
to be a place that provides community information and a community gathering place10
all [ask: But which of these will be most important?]15
none [ask: But which of these will be most important?]1
(don't know)2

Split Sample A

Many public libraries are facing difficult budget decisions. I am going to read you some ways that public libraries spend money, and I would like you to tell me how important each one is to you personally -- very important, moderately important, slightly important, or not important. [rotate]

VeryModeratelySlightlyNotDon't know
10. Purchasing new books and other printed materials.7219531
11. Purchasing computers and providing access to information and online services through computers.42341293
12. Providing computers and online services to children and adults who don't have their own computers.6025861
13. Providing a place where librarianshelp people find information through computers and online services.5828951
14. Maintaining, repairing, and building public library buildings.6525551
15. Providing reading hours and other programs for children.8312231
16. Making it possible for people to access library information through their home computers.46321083
17. Setting up computers in public places such as shopping malls and community centers so that people can access library information from these places.192822292
18. Providing meeting rooms and auditoriums for the use of community groups and for public activities.343617121

End split Sample A

Split Sample B

Many public libraries are facing difficult budget decisions. I am going to read you some ways that public libraries spend money, and I would like you to tell me how important each one should be for the public library in your community -- very important, moderately important, slightly important, or not important. [rotate]

VeryModeratelySlightlyNotDon't know
19. Purchasing new books and other printed materials.6823441
20. Purchasing computers and providing access to information and online services through computers.47341162
21. Providing computers and online services to children and adults who don't have their own computers.60221161
22. Providing a place where librarians help people find information through computers and online services.5931631
23. Maintaining, repairing, and building public library buildings.6226831
24. Providing reading hours and other programs for children.8412310
25. Making it possible for people to access library information through their home computers.47331452
26. Setting up computers in public places such as shopping malls and community centers so that people can access library information from these places.192626281
27. Providing meeting rooms and auditoriums for the use of community groups and for public activities.333816122

End Split Sample B

All Respondents

28. Let us suppose that your local library needs additional funds to continue operation. Please tell me which of the following you would favor as a possible solution. [rotate]

increasing taxes to cover the necessary cost43
the library charging the people who use the library39
reducing the services the library offers to the public9
all [ask: Well, which one do you favor most?]3
none [ask: Well, which one do you favor most?]4
(don't know)3

29. Some libraries are starting to charge fees for certain kinds of services. In addition to any taxes you already pay to support your local library, how much would you be willing to pay for the use of personal computers and online services at the library -- $10 a year, $25 dollars a year, $50 dollars a year, or isn't this something you would be willing to pay for?

$10/year27
$25/year27
$50/year6
nothing35
(don't know)5

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