How They Grew Brand Obama

HOW THEY GREW BRAND OBAMA
[SOURCE: AdAge, AUTHOR: Joe Erwin]
[Commentary] Erwin, an Obama supporter, heads an advertising and marketing agency. He writes: As the Clinton campaign now realizes, being behind in organization on the ground and further behind in using the Internet (to both raise money and to build a community of believers) have been the biggest differences in these two campaigns.... This is building a brand the way social networks are built out. And perfect strangers are talking to each other over the Internet and sharing stories about why, for the first time in their lives, they are signing on to a campaign website and donating money. So with Ohio, Texas, and other critical primaries coming soon, you just have to wonder if this incredible momentum can possibly be blunted. I doubt it.
http://adage.com/campaigntrail/post?article_id=125377