Nielsen Forms Hispanic/Latino Advisory Council

NIELSEN FORMS HISPANIC/LATINO ADVISORY COUNCIL
[SOURCE: MediaWeek, AUTHOR: Katy Bachman]
Nielsen announced Wednesday it had formed a national Hispanic/Latino Advisory Council to help the research company recruit, measure and accurately report on Hispanic TV households. The first meeting of the independent advisory group is March 4 in New York. Members are: Ernest Bromley, president and CEO of Bromley Communications; Jenny Alonzo, executive vp, marketing/brand of Mio.TV; Dr. Juan Andrade, president and executive director of the United States Hispanic Leadership Institute (USHLI); Dr. David Hayes-Bautista, PhD, Professor of medicine and director of the Center for the Study of Latino Health and Culture at the School of Medicine, UCLA; Jose del Cueto, CEO of Del Cueto Media Group; Guarione M. Diaz, president and CEO, Cuban American National Council, Inc.; Dr. Henry Flores, senior policy analyst, William C. Velasquez Institute; Luís A. Miranda, Jr., managing partner of The MirRam Group, Inc.; Lillian Rodríguez López, president of the Hispanic Federation; Catherine M. Pino, co-founder & principal of D&P Creative Strategies; and Susana Valdez, chief of staff to Mayor Manny Diaz, City of Miami.
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