Obama Leaves Clinton In The Dust On Web

OBAMA LEAVES CLINTON IN THE DUST ON WEB
[SOURCE: MediaPostPublications, AUTHOR: Mark Walsh]
The good news for Hillary Clinton online last month: traffic to her campaign site more than tripled to 1.1 million as the build up toward Super Tuesday sent voters to candidate sites in droves. The bad news: Traffic to BarackObama.com grew fivefold to 2.2 million in January, leaving Clinton trailing by a much wider margin in attracting visitors online. Obama and Clinton remained the top political draws on the Web last month, according to new data from comScore. But whereas Obama and Clinton stood relatively close in generating traffic in December (417,000 to 378,000), the once-underdog candidate has now doubled his lead over the former First Lady. The surge only reinforces the long-standing advantage Obama has enjoyed in attracting online support through his appeal among younger voters and independents. Sen Obama also has a lead on social network sites: Facebook supporters (589,224 to 120,216 as of press time), MySpace friends (287,715 to 185,709), and YouTube views (21.1 million to 7.6 million). Perhaps most important, Obama has been able to use the Internet as a key fund-raising tool. Of the $32 million his campaign raised in January, $28 million came from mostly small donors online.
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