Advertisers Rankled by Network Fees

ADVERTISERS RANKLED BY NETWORK FEES
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) plan to release a paper next week to push ABC, CBS and NBC to reconsider $125 million per year in fees the networks charge them just for the privilege of buying time on their TV shows. The groups represent at least hundreds of millions of dollars in network-TV spending. They include such big names as Procter & Gamble, Wal-Mart, Ford Motor and Kraft, which said they are willing to meet with the networks to let them defend the so-called integration fees if they can. The groups suggested a joint task force that would provide a forum for the networks to defend the practice.
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