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Online Shopping
Last updated: February 21, 2008 - 11:09am
ONLINE SHOPPING
[SOURCE: Pew Internet & American Life Project, AUTHOR: John B. Horrigan]
Most online Americans view online shopping as a way to save time and a convenient way to buy products. At the same time, most Internet users express discomfort over a key step in online shopping -- sending personal or credit card information over the Internet. Convenience and bargain-hunting tend to drive younger Americans to online shopping, while all adults share concerns about security and other drawbacks, a new study finds. According to a study released Wednesday by the Pew Internet and American Life Project, 62 percent of Web users under age 30 consider the Internet to best place to find good deals, while only 32 percent of users age 65 and older do. Likewise, younger Internet users are far more likely to find online shopping convenient.
http://www.pewinternet.org/PPF/r/237/report_display.asp
* Study: Generation Gap With Net Shopping
http://thefacts.com/wire.lasso?report=/dynamic/stories/T/TECHBIT_ONLINE_...

