Research Firm, Broadcasters Scrap Over DTV ‘Gap’

RESEARCH FIRM, BROADCASTERS SCRAP OVER DTV 'GAP'
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
If market research firm Centris is right, there are major DTV coverage gaps for millions of homes that will rely on over-the-air signals. Not everyone agrees with the study’s results, however. The Association for Maximum Service Television (MSTV) says Centris is incorrect in their findings. MSTV contends that the study was not based on real world signal strength measurements and did not provide a "realistic assessment" of DTV coverage.
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