Politics Unusual

POLITICS UNUSUAL
[SOURCE: Broadcasting&Cable, AUTHOR: Marisa Guthrie and Ben Grossman]
"Super Tuesday" did not settle the Democrat's presidential nomination race -- and that's sweet music to the ears of the red-hot cable news networks. As evidenced by skyrocketing ratings for CNN, Fox News Channel and MSNBC, the 2008 election cycle has captivated the country thanks to a wide-open battle for both parties' nominations. “The problem for these political parties is that they've got to give these nominations to somebody,” says David Rhodes, director of newsgathering for Fox News Channel. “But it's not a problem for us in the television business.” The cable networks know that once the presidential race gets down to simply two candidates, they'll have to get creative to hang onto that momentum. But thanks to the tight race between the Democrats, Republican Mitt Romney's surprising stand-down and the emerging drama about prospective vice presidential running mates, they don't have to worry about it just yet.
http://www.broadcastingcable.com/article/CA6530807.html