Now election spending kicks into high

NOW ELECTION SPENDING KICKS INTO HIGH
[SOURCE: MediaLife, AUTHOR: Kevin Downey]
For all the candidates in the presidential race a month ago, political advertising was running well below expectations. That's about to change, and in the biggest way, as Democratic rivals Hillary Clinton and Barack Obama battle for their party's nomination. Spending will be particularly intense in the coming month and possibly into late April, when Pennsylvania holds its primary. Both candidates are amassing huge war chests, and most of it will go to TV in markets in big-delegate states like Ohio and Texas, that are critical for both. The closeness of the race this late in an election cycle is unprecedented in recent history, and there's some concern the two could remain in a dead heat right into the convention, held in August, and spending heavily on advertising as they duke it out.
http://www.medialifemagazine.com/artman2/publish/Media_economy_57/Now_el...