Product Placement Scrutinized

PRODUCT PLACEMENT SCRUTINIZED
[SOURCE: TVWeek, AUTHOR: Ira Teinowitz]
A majority of the five members of the Federal Communications Commission has approved a plan to rewrite disclosure rules for product placement on TV, throwing some uncertainty into a fast-growing area of TV advertising. Final announcement that the agency will launch a formal rule-making is awaiting the vote of Commissioners Robert McDowell and Deborah Taylor Tate. The FCC had been expected to vote in December on the proposal, but delayed a vote because it had too much on its meeting agenda. While the proposal calls for rewriting existing rules, it’s not likely to offer any specific suggestions and is expected to seek comment about what should be changed.
http://www.tvweek.com/news/2008/02/product_placement_scrutinized.php
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