Teens Learn From Advertising on Social Sites
June 17, 2008
Teens are spending an average of 11.5 hours online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. Given the choice, though, teens prefer real friends to online friends, date someone from school over someone from the Internet, and shop in a store to shop online.
http://blogs.mediapost.com/research_brief/?p=1730
Teens Learn From Advertising on Social Sites