How Do You Maximize Momentum When There's So Little of It?

HOW DO YOU MAXIMIZE MOMENTUM WHEN THERE'S SO LITTLE OF IT?
[Commentary] What can we expect as the ante gets raised in both parties' contests? I believe we'll see even more negative advertising, more direct mail and more push polling in an effort to draw stark contrasts between the chief adversaries in both races. And I expect we'll soon begin to see more campaigns brushing up on their electoral math, concentrating resources in winner-take-all states where a one-vote margin looks like a landslide when it comes to landing the nomination. If Super Tuesday is to the presidential race what Black Friday is to holiday shopping, then pull up a chair, folks. It's about to get interesting.
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