No breaking for commercials

Submitted by Benton Foundation on January 28, 2008 - 8:29am
Last updated: February 21, 2008 - 10:43am

NO BREAKING FOR COMMERCIALS
[SOURCE: Los Angeles Times, AUTHOR: Thomas S. Mulligan]
As media-savvy young audiences build ever stronger resistance to conventional advertising, brave scientists in our entertainment laboratories are developing powerful new strains of commercial messages. There is, at present, no cure for conditions such as cognitive rejection -- "zoning out," in laymen's terms -- but with the billions of dollars being poured into ad budgets, there at least is hope of a breakthrough that could enable marketers to connect with their target demographic.
http://www.latimes.com/business/printedition/la-fi-mtvads28jan28,1,44660...
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http://www.latimes.com/business/printedition/la-fi-mtvads28jan28,1,4466025.story

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