Study: Web Way Behind in Political Spending

STUDY: WEB WAY BEHIND IN POLITICAL SPENDING
Online political spending will total $20 million in 2008, less than one-half of 1% of all political advertising, revealed a new study from Borrell Associates. Borrell estimated that one-half of Web money will be spent on search advertising, going to pure-plays like Google and Yahoo. Borrell's 2008 Outlook reported that broadcast television, of course, will grab the lion's share of the $4.8 billion that it forecast will be spent on political advertising this year. It's getting nearly 60% of the candidates' ad money, or $2.9 billion. Following broadcast television were newspapers (17%), radio (10%) and cable TV (5%).
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