Blogs Influence Journalists, Nearly all Facets of News Coverage

BLOGS INFLUENCE JOURNALISTS, NEARLY ALL FACETS OF NEWS COVERAGE
[SOURCE: Watershed Publishing and Media Buyer Planner]
Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group. New media (social media and blogs) are having an impact on many aspects of reporting, particularly the speed and availability of news, Brodeur said. The majority of journalists said blogs were having a significant impact on news reporting in all areas tested - except news quality: The biggest impact of blogs is in the speed and availability of news. Over half also said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.
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