Cell phones and virtual worlds morphing shopper ways

CELL PHONES AND VIRTUAL WORLDS MORPHING SHOPPER WAYS
[SOURCE: Reuters]
Virtual worlds, mobile coupons and bar-code readers on cell phones are the next technology wave that U.S. chain stores must ride if they hope to stay competitive in the fast-changing world of global retail. Retailers, gathered in New York this week for the National Retail Federation's (NRF) annual convention, were urged to go high-tech to stand out in the crowd and improve sales, especially amid a flagging U.S. economy.
http://www.reuters.com/article/technologyNews/idUSN1722258620080117