Parents Group Slams Producers for Marketing PG-13 Films to Kids

PARENTS GROUP SLAMS PRODUCERS FOR MARKETING PG-13 FILMS TO KIDS
[SOURCE: BrandWeek, AUTHOR: Rory J. Thompson]
A coalition of 19 pro-children groups have called on filmmakers today to stop promoting PG-13-rated movies to kids via giveaways and promotions. The 19 are all signatories to a letter drafted by the Campaign for a Commercial-Free Childhood to the Motion Picture Assn. of America. The CCFC had contacted the Federal Trade Commission this past summer when the film Transformers was allegedly being marketed to kids via TV spots, food promotions and licensed toys. Last week, the FTC acted on CCFC’s complaint by urging the MPAA to adopt guidelines for the marketing of PG-13 movies. The CCFC is hoping its letter will sway the MPAA to heed the FTC’s request to be more vigilant in how films are marketed to youngsters.
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